Coming up on Inside the Rings...
LA buzzes with the newest Audi vehicles.
An all-electric future takes shape.
Intelligence gets an entirely new physique.
An iconic vehicle receives an obsessive upgrade.
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I'm Matt Mostafaei, e-tron and Connected Vehicle Manager
here at Audi of America.
The e-tron is first and foremost an SUV
that just happens to be an electric vehicle.
So you're getting all the comforts that you've come
to know throughout our SUV lineup in the e-tron,
but you're getting it in an electric package.
But what's really exciting about the e-tron
is the push and rush of acceleration
that you get gives you a unique driving experience
that's unlike anything else you've experienced before.
The e-tron comes with a charger that's included with the vehicle
to allow you to charge at home overnight.
But if you don't have a high- voltage charger in your garage,
we've teamed up with Amazon to make it very easy
to have an electrician come to your house
and install that charging cable for you.
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Ladies and gentleman, I'm really proud to present to you today:
The Audi e-tron GT.
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How does electricity take shape?
It begins with a spark of inspiration.
A vision that calls for aesthetics and aerodynamics
to sing in stunning harmony.
Bold surfaces are sculpted...
streamlined...
and scrutinized.
Beauty battles brutality.
Winds, conquered.
Efficiency, maximized.
Electricity takes shape in the glow of ambient LED lighting...
In the curve of a wraparound dash...
And in the company of progressive technologies.
This is the shape of a rapidly approaching revolution.
The all-electric Audi e-tron SUV.
Now available exclusively through online reservation.
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It was a big theme to make a modern, timeless,
quattro muscled sculpture.
We wanted to do the most sporty A6 ever done.
You should really see that it's an Audi, but every new car
of ours has a different way of speaking that language.
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My name is Helmut Jung, and I'm the exterior designer
of the A6 sedan.
The A6 shows like the A7 and A8 already before,
our new family face with that super-wide Singleframe.
And it brings a lot of width into the car,
but at the same time,
also a lot of sportiness and a lot of prestige.
We managed to get the front axles more forward.
We reduced the overhang.
And the car looks super low
because of a lot of cool features.
So we have that beautiful, softly but still precise
integrated quattro blisters,
which gives the car a really powerful stance.
The designer wants to have the car as low as possible
and as wide as possible.
It's a really tough engineering, but in the end we managed to get
a really cool combination of bringing it all together.
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My favorite view is the three-quarter rear view
where you see these quattro muscles.
And with this kick in the shoulder, it looks like the
wheels are even more out then they already are.
The rear has this beautiful feature with this horizontal
aluminum bar, and the rear lights, which have the biggest
volume on the corners so it's really stretching the car.
We have many design departments for the headlights,
or for the rear lights, or for the rims.
And everyone: "I want to have this angle," "I want to have
this angle," and in the end, it needs to have a nice sculpture
which is fitting together.
So we managed to get a really dark headlight,
but silver and really bright.
So you read it as a really small object,
but in the end it's a big one.
And it's really communicating the intelligence of the car
with all these sensors and digitalization of the interior.
The shot line on the engine hood is a very complex corner
because we had to fulfill a lot of pedestrian safety rules,
and it took a lot of energy to make that real.
We also have this typical A6 roofline with a super-fluent
C post which almost gives you the impression of a coupe,
but with the trunk lid together, you can still see it's a sedan.
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It's an amazing feeling if you see the car for the first time
driving outside and you see all the reflections and little
things are going on, and it makes the thing alive.
And that's what we're all dreaming about.
We're creating a living sculpture.
That's the best thing in the world.
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How can a car model this young already be a classic?
A closer look at the Audi A7 begins to explain.
Sharply tensioned lines and curved surfaces
characterize the breathtaking side view of the A7.
The enhanced boat line moves fluidly across the body
and into the wheel arch.
Emerging from the rear contour,
the adaptive rear spoiler vanishes when no longer needed.
The sloping roof defines the profile and propels the A7
with a feeling of motion.
The award-winning Sportback silhouette-
a nod to the Audi 100 Coupe S-
complements its pioneering design
by giving easy access to the spacious cargo area in back.
Everything on the A7 has been designed with artistry
and engineering in mind.
Audi's illumination innovations
are crafted around dynamic lighting,
and effectively integrate creative flair
with advanced lighting technology.
The headlights are divided horizontally, and the available
HD-Matrix design with Audi laser light technology
helps illuminate the road ahead.
The taillights expand on the theme with dynamic indicators
and available animation.
Once inside, it's easy to see that the A7 is affectionately
designed around the driver.
The MMI touch response system utilizes haptic feedback on its
10.1-inch upper and 8.6-inch lower displays.
The intuitive interface,
inspired by typical smartphone navigation,
optimizes the driver's control of settings and infotainment,
as well as enhanced handwriting recognition.
The virtual 3D view allows the driver to use the touchscreen,
rotating and zooming the image of the car
and the vehicle's actual surroundings.
The next generation of Audi connect introduces
connected navigation, 3D city models with predictive routing,
and a more refined natural language selection system.
The available dynamic all-wheel steering system
connects the driver to the road like never before.
Steering wheel feedback automatically balances
for comfort while cruising, and provides more responsive control
while driving dynamically.
The rear-wheel steering
turns the rear wheels up to five degrees.
The available adaptive damping suspension brings yet another
level of driver-focused innovation to the A7.
Sensors on all four wheels measure the movement,
and the vehicle's lateral and longitudinal acceleration,
which then controls damper characteristics as needed
for better comfort.
The A7 drivers assist systems
enhance some of the previous generation's features
and bring new ones as well.
Adaptive cruise assist
eases the stress of the road
at normal highway speeds
with active lane sensing,
stop and go,
and steering guidance.
The Audi pre sense 360 system
can help detect collision hazards around the car
and can initiate specific preventive measures,
ranging from a full brake application
to seat adjustments,
and pre-tensioning of the safety belts.
Intersection assist
brings the functionality of rear cross traffic
to the front of the car,
and can provide warnings through a brake jolt
if a hazard from the side is detected.
The spaciousness of a sedan.
The versatility of a Sportback.
With all the emotion of a coupe.
The Audi A7.
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