Ilca has chosen to be at IWF actively with its own space
to face the American market in a pragmatic and constructive way,
offering a product technically up to market
and with respect to what is currently present
that is not entirely qualitatively satisfactory compared to American standards.
This allows us to have some important industrial spaces,
looking for a partner in the market to assist us in expanding
and conquering new important market segments in this state.
Atlanta is the first test for the new technological step, which Ilca is facing.
Qualitatively we have already faced new experiences
both at the marketing level by making targeted SEO and SEM policies.
This, however, according to us has opened the possibility and ability
to reason in a different way
and offer customers also applications in order to take advantage of the devices,
which currently the market offers us
creating an application where we can go to see all this' that it is possible
and how it is built in detail our product as well as having the opportunity to analyse,
or each manufacturer or installer, step by step, each assembly phase.
The American market in Ilca can offer enormous possibilities.
Given this, we are looking for partners that are capable of supporting this expansion.
We are technically offering products that can really make a leap in quality to the murphy bed on the market.
We already have some ideas regarding some partners we have contacted.
We are in the process of developing this market action
to offer the right technical characteristics to achieve excellent results in this market.
Even in the morning of today, as among the first customers, who came to visit us at our stand,
we had the opportunity to immediately understand the potential of this market,
which unfortunately takes more and more height, the spaces are always smaller,
the cost per square meter is always higher
and our space saving systems can be more and more adapted to the needs of this world.
So much so that even today some exhibitors and even distributors
even ask us to participate in the mobile itself.
This is significant to make people understand how relevant this world is to these articles.
This event was the first test to test new technologies.
The upcoming events, which we will be expiring:
October Sicam at Pordenone, which is one of the most significant events in Europe for 2018
and for 2019 we will already be present at Interzum in Cologne.
Then we'll see how Atlanta will go;
that is, if Atlanta will have an excellent result for 2018,
why not replicate in 2019 in Las Vegas.
We will see the solutions,
the results of this event in order to bring the llca to new American horizons
in Atlanta and Las Vegas in the next year.
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