USA news on Youtube Sep 22 2017

I actually got to watch a dream come true.

And to live something that I dreamt about.

And, in that moment, I got to say to myself, 'well, now it's time to dream even bigger.'

Carol's Daughter began in my kitchen.

It started with my love of fragrance and me creating my own fragrances.

And then I wanted a moisturizer scented with those fragrances.

I was working and listening to Oprah, and the show was about people who had started

businesses from their hobby.

There was this checklist that they were going through, and I just had this moment of realizing this

thing that I was calling a hobby could actually be a business.

My mom, Carol, was not a beauty junkie, - at all.

She found it very difficult in the sixties to find something that actually matched her

skin.

It was my mom who encouraged me to sell at a church flea market 24 years ago.

So, I started out really small, and grew the business organically.

There had been so many challenges that I had gone through - a recession, things just not

going the way that you plan for them to go.

I had lost my voice a bit, wasn't sure of who and what I was.

Being on The Oprah Show, being able to meet Oprah, there's so many levels to how magical

that was.

Standing in the green room, looking at the pictures of all of the people that had been

on her show, who actually were my customers, and realizing in that moment, that I belonged

where I was standing.

A really big milestone occurred one night while scrolling on Instagram.

I see a picture of our product, and I realize that it is a display at the National Museum

of African American History and Culture, that credits me as a pioneer in the nature haircare

industry.

That was, by far, one of the most amazing moments in my career.

And to see my name, and my company's name, and my product in such a beautiful place,

that tells our story in such an amazing way - I can't even find words to describe how

fortunate I feel.

Nothing greater than that. Nothing.

For more infomation >> The Founders: Lisa Price, Carol's Daughter - Duration: 2:42.

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The Founders: Jamie Kern Lima, IT Cosmetics - Duration: 2:14.

It's interesting how life works out when you don't let 'no'

stop you.

I thought I was gonna spend my whole career as a TV news anchor.

I love hearing other people's stories, but my hereditary

Rosacea it started getting really bad. The makeup would break-up.

And one live time on air, I wiped my forehead,

not realizing half my eyebrow

came off. So, I did the rest of the news cast with

one eyebrow.

I would spend my entire paycheck on makeup.

I would try everything out there, just trying to find products that would cover

Ya know, there must be other women out there

that have these same beauty concerns. It was this

'ah-ha!' moment for me. We started IT Cosmetics in our living room.

My middle name is Marie,

so Marie got her own email address, she was Head of

Customer Service.

But we got 'no's' from everyone. Ulta Beauty

told us 'no' several times, Sephora told us 'no,'

QVC told us 'no.' I heard 'no' more

times than I can count. I cried myself to sleep at night more times

than I can count. I tried to figure out how to not let

hearing 'no' equate to doubt in my own head.

We finally got our chance on QVC.

It's a 10 minute segment, that's all you get, and if you don't

hit sales goals, you don't come back.

So it felt like everything was on the line at that moment.

And actually, everything was on the line. I fly out

to QVC a week early. And I literally drove

and sat in the parking lot, and just imagined

and envisioned success and prayed.

I felt like the weight of the world was

on my shoulders, and it can make or break our company.

Against the advice of many people, I

was going to be authentic, and I went on air and I said

'I'm gonna show my bare face.'

And my bare face goes up and the before shot

and before I knew it, it was almost exactly 10 minutes in, the sold out sign

came up.

That was our first airing - September 2010.

Every year since it's been over 200 shows. Just this year,

we became their largest beauty brand in the history

of QVC.

Everyone who said 'no' to us is now actually

a really strong partner.

Sometimes 'no' is just 'not yet.'

For more infomation >> The Founders: Jamie Kern Lima, IT Cosmetics - Duration: 2:14.

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The Founders: Wende Zomnir, Urban Decay - Duration: 2:41.

It's always been about self-expression and a way for people to empower themselves, to

tell the world their own story.

I can still remember digging through my mom's makeup drawer, kinda sneaking in there when

I was a kid.

The smell of the wax in the lipsticks…growing up in Texas, beauty is kind of in the drinking

water.

My mom grew up on a cotton farm, and she would actually go out and pick cotton in full makeup.

Like, you'd think 'oh, bare-faced farm girl' - no, not my mom.

When I was about 16 years old, I was in church with my family, and afterwards the priest

came up to me and said 'You know, you're really hiding behind that mask of makeup.'

And I thought to myself, 'You know, you just don't get it.

I am trying to tell you something about myself.

I am trying to kind of show the world who I am.'

And for me, that's what makeup has always been about.

So our first mission statement was 'Makeup for boys and girls who want to show the world

who they are.'

We were tapping into this need that wasn't being met of allowing people to express themselves,

and that being beauty.

We created products that were highly pigmented so people had those tools to fuel their self-expression.

I was obsessed with Shirley Manson, she was the lead singer of Garbage.

I knew from reading music magazines that she was recording and what areas she was in.

I went through the phone books and tracked down every recording studio until I found

her.

And I said 'I'm starting a makeup brand.

I've got these great, new, crazy nail polishes I want you to try.'

And she was so open to helping us out, and that was really the beginning of our relationship

with rock chicks and marketing through music.

I didn't know how I was gonna get in to big department stores, and that was really

the only venue for makeup at the time.

My boyfriend had a friend over, and he was a swimsuit rep.

And while they were in the other room talking, I just went into his bag and pulled out his

buyer list and copied down the names and numbers of the swimsuit buyers, put it right back…and

then as soon as he left I called the swimsuit buyer and by the next day I had appointments.

I'm super lucky to have my kids and my husband in my life, my workouts.

And I also love having the 30-35 dogs around me that come to the office every day.

I'm very inspired by the women I work with here, they are amazing badass women.

I'm inspired by our customers - the men and women who are strong and powerful and

opinionated and really bring it with our makeup every single day.