- Hey guys, it's Brendon
and I've got a special video for you,
my Youtube subscribers, this week.
Recently I did a huge long training
on what we call mid-year acceleration strategies.
This is how do you get more stuff done
by the end of this year.
It's my favorite productivity strategies
and we took that two hour big long ass training
and we broke it down into just 20 minutes
of the best stuff for you.
And I know you're gonna really like it
'cause I know, listen, this year is almost already over.
You have a very limited amount of actual work days
to make your projects, your dreams come true,
so enjoy this video, take notes, and go make it happen.
Let's use this as a mid-year sort of check up
but also, more about how we accelerate
to the end of the year, so you get so much more done.
I love this time of year
because a lot of people
completely take their foot off the gas,
which I love.
I'm all for going for vacations.
Many of you guys have seen from the blogs
we've been in Indonesia, we've been Puerto Rico,
Dominican Republic.
We've been all around.
Been really fun.
And I'm really focused on making sure
that I crush it these next couple months
because look, this year's gone fast, right?
So I wanna congratulate you for being here
because ultimately today's gonna be
a real gut check to how much you can accomplish
in the remaining months of this year
and I'd love to do that right now.
So I'm getting really serious right now
and we're gonna do a real strategic session with you
and we're gonna jump right in
'cause I've got a ton to give you today.
First idea, remember these are five things
to help you accelerate your achievement
by the end of the year.
Write 'em down in your journal
and let's get in your head
thinking about the rest of the year, okay?
Number one big huge thing,
one hour more per day on my core three.
Okay, I begin this every year.
I go okay, first move, I need to identify
what are the core three things right now
that have been bringing me results this year?
The core three things.
So as an example, 'cause I'm an entrepreneur
like many of you guys are, in my business I go okay,
what are the three primary revenue drivers
we have right now?
Because just like you if you are in marketing.
You probably tested a lot of things
throughout the early part of the year, the spring,
even the early part of summer.
So my question is what's been working
and I mean absolutely working?
What are the three absolute best things
that are working for you in your business
or your career or your personal life
if you're not employed or self-employed?
What's absolutely, the three things
that are so working for you?
I want you to know what those three things are
and overall, I want you to give an hour every day more
to a focus of one, two, or three, all three of those things.
So let me give an example.
Right now in my business, one of my core three
is our book funnel.
So for me, as you guys know, as an author and a trainer,
when I sell books that's good for the business.
We sell books, then people want online courses,
then they wanna come to our seminars,
then someday they might join our program
like we're doing here at our live events
or our masterminds, or they might hire us for a coach.
They might hire me for speaking.
But the book is a big core three for the business, right?
And so right now I go okay,
I need every single day, the rest of this year,
to give more time to that thing.
Every day, not on a Wednesday, not on a Sat,
like every day I need to check on the numbers,
create a new ad, flip out a page,
I need to lead my team better on it,
something every day for that one thing.
Make sense?
So if you got three things, what I want,
I want an hour more.
So that might mean 20 minutes, 20 minutes, and 20 minutes.
So you give them 20 minutes more each day
or maybe you just choose one
and you're gonna give that an hour more a day.
But it's basically this,
one more work hour of the day
focused on one of the core three.
Got it?
Write it down.
And this, for you, I want you to start this today, today.
If that means you're watching this in Munich, Germany,
and we finish this tonight
and you stay up one more hour, I'm like cheers man, do that.
But it's like today.
For those of you who are here in the U.S. in this time zone,
I'm like today.
One more hour on focusing.
I often call it the core three or the needle movers,
the primary three things that are working.
I need an hour more from you a day
for the rest of the year.
And you will thank me for the next decade.
You'll be like oh my God Brendon.
Because what happens is, and you know this,
you're getting caught up in distraction.
And so right now people are lackadaisical
and they're not focused on the right things.
So I want you to think, where are you distracted?
I want you to clear out distractions.
I want you to say the core three things in my business are,
and I need you to give an hour more a day on those.
That's it.
If you'll start that now,
and you'll punch in that hour more,
every day until Thanksgiving,
I promise your Christmas will be unbelievable.
People are always surprised at how myself, my team,
we SWAT team the fall.
We do like four, five events.
We're out on the road.
I'm totally booked.
I'm slammed in September.
But I always know that in the summer.
'Cause right now I start thinking, what are the main things?
And while I get slammed in the fall,
just like you, for the holidays and for the business
or the traveling or the conferences,
the other thing I do though,
I'm able to do all that because right now,
this time of year, I identify what's been working
and I kind of double down on those,
give 'em more, one hour more.
'Cause think about, maybe you're a coach
or a certified high performance coach
or a business coach or a life coach,
and you're like I've been doing this one thing
that's been giving me most of my clients.
I'm like well that would be one of the core three.
Do that more an hour a day
and then thank me two months from now.
I need one more hour guys, one more hour a day
on the core three.
So there's two parts here right?
You need to identify your core three.
What are the core three things
that are working the best for you,
and then how are you gonna get that hour
and how are you going to divvy that up?
Is that hour more each day,
you're gonna do 20 minutes, 20 minutes, 20 minutes
for an hour a day or are you gonna focus
on okay, this week one hour a day
more on this core number one,
next week, one more hour a day on core number two, or three?
I don't know what it is for you but I need that hour.
One more hour a day on the core three,
either all of them together or one at a time.
I promise you, if that's all you get
for the next hour and a half from me, you will thank me.
I will get the best Christmas cards from you.
I mean they will just be filled up with the money
and I'll be so excited to get your Christmas cookies
because you'll be like Brendon thank you so much
for that one hour core three thing,
I achieved more in the second half of this year
than I've ever achieved in the second half of the year
my entire life.
One hour guys, one hour.
Second big idea, and I love this one,
significant growth rule.
And here's what the significant growth rule means.
I look at everything I'm doing right now, everything,
for my business right now, and I go okay,
of all these things I'm doing,
which ones will lead to significant growth this year?
Which ones will lead to significant growth this year?
Everything else, everything else I start pushing out
on the calendar?
Whether I push it out two, three, four months from now
or I push it 'til next year,
but I do a real close look of all of my activities.
I look at my partnerships, my relationships.
I look at everything I'm doing
in terms of marketing funnels or brand building
or when I'm doing the marketplace
or when I'm doing my career,
and I go which ones of these things
are leading to significant growth?
And if it is not leading to significant growth
I need to minimize that time.
Now I know you might say, well what's the difference
between a core three and a significant growth rule?
Well the significant growth rule is
for the rest of the year, the core three you already know.
The core three are the three things you're already doing
that are getting results.
The significant growth rule is
all these new ideas people are gonna give you
and put on your plate in August and September
and October and November.
Everyone's gonna give you some more things to do right?
There's gonna be new opportunities.
And every new opportunity or every new idea,
your thing has to be this time of year.
Will that lead to significant growth this year?
If it is maybe you can add that on to your work load,
because remember, I'm just asking for an hour here.
Maybe you can add that on.
But if a project comes your way
and it doesn't lead to significant growth,
at this stage of the year,
and it won't lead to significant growth
the rest of this year, I'm out, I'm out.
So I turned down two or three projects just last night,
good ideas, great ideas.
But I know those won't lead to significant growth
until next year.
So I'm like, not until next year.
Because I know that instead, if I focus on these things,
the core three, or other projects that I do know
lead to significant growth.
In other words, significant growth
is a way for you to prioritize and say no.
I don't want you taking on any new projects
at this stage of the year
if you don't believe they'll lead
to real growth by the end of the year,
because you could just focus on these more, right?
It's that old story of acres of the diamonds.
People travel all around the world
looking for the treasure and working so hard,
looking for the new new thing.
And then they come home and one day
they put the spade in the backyard
and they dig up some diamonds right?
Often your next big breakthrough, you already,
it's already in your yard.
What I tell people all the time,
you've probably already met the person
who's gonna help you generate your next $100,000,
your next million dollars.
You've already met, they're already in your network.
But you're spending all this time
to go do all these other things.
You already met the person
who's gonna make you your next million dollars
or give you access to an audience,
or give you access to an opportunity.
You've already met the person
but you're out there searching for new
and you're accepting all these new ideas.
And as you accept new ideas as a high performer,
what does that do?
That crowds out other things.
And so from this day forward until the end of the year
I want you to have the significant growth rule.
Will this project lead to significant growth
by the end of the year?
If not, table it.
People always say, but Brendon,
if I pass up that opportunity
it might not ever come around again.
I'm like, what are you, 20 years old?
Only 20 year olds believe that.
By the time you're 30 and 40
you kind of recognize things come into your life
in waves and in circles and in rhythms.
And you don't worry that one day
you're gonna run out of opportunities.
That fomo stuff, leave that to the 20 and 30 year olds.
You're ready.
You got it.
The world is never gonna dry up of opportunities
on you one day, right?
The only way that would ever happen
is if your mindset closed out everything because of fear.
But the world, man, have we ever lived in a time
of more opportunity?
So don't worry about saying no to something
that isn't significant growth for you.
Focus on your core three
where everything else you're doing,
your brand, your business, that is working,
or could lead to significant growth.
Third big idea, which I love, is my 45 day quit rule.
Now this is one of those things
I think I mentioned in the email announcing this,
you guys aren't gonna wanna do.
There's two things on here
I know you're not gonna wanna do.
This one I forced myself to do.
Here's what the 45 day quit rule is,
and it's hard for me.
I hate this one.
I look at all my big project ideas.
I don't know about you, but I have a journal
with all my big ideas in it, or my vision board,
or I have an Excel spreadsheet of all these different ideas
and projects I wanna do.
And I've got, as an example right now,
I know my next six books I'm going to write.
I know 'em.
I know my next three campaigns I'm gonna launch.
I know 'em.
But here's what I have to force myself to do
and I don't like it.
I say, okay, if this is a major project that I want to do,
even if it could lead to significant growth,
if I'm not going to start it, listen to this,
if I'm not gonna start it in the next 45 days,
it's off my plate until next year.
And I push it to 2019.
I literally just take it from my journal,
my little bucket of things I wanna do this year,
and I put it out into 2019 and I feel so mentally relieved.
A lot of people have a lot of anxiety
about the number of projects they have on their plate
that they really wanna do.
And so what ends up happening
is that anxiety leads to a lot of procrastination.
That anxiety leads to a lot of poor prioritization
'cause there's so much to do.
They're like oh my God, there's so much to do here
so I won't do any of it.
You ever had that?
Have you ever found yourself in front of Netflix
going oh my God, I have so much to do,
but I just watched the fourth video in the third season?
Has that ever happened?
You have so much to do, and that's the problem.
You have so much to do that you haven't prioritized
what you are going to do, so you don't do anything.
So what I do is this time of year,
I look at all those things that are on my plate,
and I get honest.
Which ones am I gonna start in the next 45 days?
And if I'm not gonna start in the next 45 day, pop,
put into 2019.
Now it's not even on my mental concern.
It's not even on my dashboard.
No anxiety there.
No oh my God, I still gotta get that one in.
No, it's gone.
That's the 45 day quit rule.
I encourage you to challenge yourself to try it.
Okay, fourth big idea, the deliver excellence rule.
This is another prioritization move for me.
It's like okay, someone throws a big opportunity to me.
It could lead to significant growth.
I could get it going
but it compromises the deliver excellence rule,
which is wait, if I take on these, anything here,
would that prevent me from delivering
what I already promised, the best that I could?
For me, I'm very stretched in my schedule,
I mean, very stretched.
I gotta get a lot done during the day.
Big team, big brand, big business, big clients.
I gotta be, man, I gotta be good.
But lots of great opportunities come my way
that could be significant growth this year
but then the second level of that evaluative tool
is to say huh, if I do that though,
will that steal away from something
I already promised to somebody I care about
or who's important to our business?
Will that make me fail to deliver what I wanted to deliver?
And so I gotta be honest and I gotta prioritize.
And I am, if you saw how much I work
to prioritize things.
It doesn't mean I don't leave things.
I mean I'm sure my team could tell you
a hundred things I haven't done
that I'm supposed to or whatever.
So it doesn't mean I'm perfect.
It just means I work really hard at it.
I'm very diligent and focused on it
because I got people counting on me.
I got you, and I know you got people counting on you too.
So if something comes up
and it's like this great idea, but you're honestly,
it doesn't lead to significant growth
or you're not gonna start it, park it.
But also, if it is something
that you could get going and it would lead
to significant growth, but it's gonna screw up
what you already promised, don't break your integrity.
Put that thing back in that parking lot.
I'll start it in January.
It will give you so much mental freedom.
Your tendency, high performer, to over-commit yourself
is actually stealing from your ability
to make good choices, to feel the day, to win the day.
And so you've gotta kind of re-evaluate where you're at
and what you're doing.
And so you gotta be willing to tell people I'm sorry,
with your fancy new idea that seems like an emergency
or so important, not this year.
This is the phrase I want you to write down in your journal,
not this year.
Write this down, not this year.
And I'm telling you, doesn't it feel,
I know you're sitting at home
and maybe this is a little weird,
but just say it with me, not this year.
I know we covered a lot of big ideas today
and tons of training.
This is one of my favorite sessions we've ever done.
So, look forward to hearing your awesome success stories.
I can't wait to get your envelopes
full of cookies and money because you go
oh my God, Brendon, I achieved more this fall
than I've ever done in my life.
Go perform at your best 'cause the world needs you
at your best.
We'll see you soon.
(upbeat music)
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