USA news on Youtube May 25 2018

welcome to USA breaking news today please subscribe and click notification

box to get all breaking news alert breaking news today

World War three threat USA will go to war with North Korea if talks fall

through senator President Donald Trump will have no other choice but to go to

war with North Korea if Kim jong-un snubs him Republican Senator Lindsey

Graham has claimed sparking fresh fears that tensions between the two nuclear

powers could spiral into World War 3 Senator Lindsey Graham warned President

Donald Trump will crush North Korea if Kim jong-un cancels their Singapore

summit or attempts to play him sparking fears of a military escalation that

could lead to World War 3 Mr Graham who ran against mr. Trump in

the 2015 Republican presidential primaries nonetheless offered his full

support for the president's foreign policy he told Fox News in the last 30

days Trump has done two really bold things he said I will sit down

personally to avoid a war with North Korea I'm going to get out of a bad deal

with Iran to get a better deal if the North Koreans stiff him if they sit down

and meet with him and try to play him they're going to regret it

if they don't meet him on June 12th that's probably the end of diplomacy dot

Plan B would be military operations to stop the threat that North Korea

represents to us in the world and I hope we don't go down that road but Trump

will have no other choice sumit is canceled and North Korea

doesn't want to work with us in good faith to make it a win-win then we're

going to have a conflict between Donald Trump and Kim jong-un and Trump will win

mr. Trump's highly anticipated meeting with the North Korean despot was thrown

into doubt after incoming National Security Advisor John Bolton angered

Pyongyang when he suggested the u.s. follow a Libya model of denuclearization

Libyan leader Muammar Gaddafi agreed to end his country's nuclear program in

order to lift sanctions in 2003 in 2011 he was killed by western-backed rebels

joint US Korean military drills have also infuriated North Korea causing it

to suspend talks with South Korea and Bard's journalists from witnessing the

closing of its nuclear test site this week it was reported by the American

press on Sunday that mr. Trump is deliberating with advisors over whether

he should follow through with the meeting American vice president Mike

Pence issued a stark warning to the regime on Monday saying this will only

end like the Libyan model ended if Kim jong-un doesn't make a deal despite the

recent escalation in tensions South Korean Security Advisor Chun GUI young

insisted on Tuesday that the summit was a 99.9% done deal dot thanks for watch

please share like comment this video and subscribe channel for latest news

For more infomation >> Breaking News Today⚠️ WW3 THREAT, USA WILL go to war with North Korea if talks fall through, senator - Duration: 2:58.

-------------------------------------------

Anthony Seigler catching on with MLB scouts - Duration: 1:41.

For more infomation >> Anthony Seigler catching on with MLB scouts - Duration: 1:41.

-------------------------------------------

Top diplomats of S. Korea and U.S. agree to keep dialogue momentum alive between Pyongyang - Duration: 0:49.

South Korea's Foreign Minister Kang Kyung-wha held phone talks with her U.S. counterpart

Mike Pompeo this morning,... exchanging views on President's Trump's cancellation of the

June 12th summit with North Korean leader Kim Jong-un.

According to a press release by Seoul's Foreign Ministry,.... Pompeo briefed Kang in detail

on the reasoning behind President Trump's decision.... but made known Washington's determination

to continue dialogue with Pyongyang.

Kang stressed that it's necessary to keep up the momentum of dialogue and negotiations.

She noted the statements from President Trump and North Korea's senior diplomat Kim Kye-gwan

show the two sides are both willing to stay in communication.

Kang and Pompeo agreed to continue to cooperate to create the right conditions for Pyongyang-Washington

talks to take place at a later date.

For more infomation >> Top diplomats of S. Korea and U.S. agree to keep dialogue momentum alive between Pyongyang - Duration: 0:49.

-------------------------------------------

Scotland's bathing waters continue to meet strict environmental standards ahead of new season - Duration: 2:17.

SEPA monitors and reports on bathing water quality throughout the bathing

season. We take samples and analyse them for water quality conditions and then

report the classifications at the end of each bathing season. This year there are

87 percent of Scotland's bathing waters of the strict European Environmental

Quality Standards, which therefore meet good, or sufficient, or excellent water

quality grades. There are of course some bathing waters which are coming through

as poor bathing quality. However, we're working hard with partners and

stakeholders to make improvements, and over the next two years we will be

focusing on achieving full bathing water quality standards throughout all

of Scotland's bathing waters. We're here at Kinghorn, which is one of the bathing

waters where we formed stakeholder partnership groups, to work with all our

partner organisations to make improvements to the environment and

achieve better water quality. For example, here at Kinghorn we're going to install

a new electronic bathing beach sign which will give beach visitors and users

daily information on the water quality conditions every day that they come to

visit the beach. Our partners are also doing additional work in the catchment

to make improvements to the drains and and we're hoping to work with local

authorities and others, and the general public to be aware to clean up after

your dogs visiting the beach and try not to feed the gulls and put your waste and

litter into the bins. Beaches in Scotland are a fantastic asset and we should all

do everything we can to help and protect and improve bathing water quality.

People can get more information about bathing waters by visiting

or by calling our Beachline phone number

For more infomation >> Scotland's bathing waters continue to meet strict environmental standards ahead of new season - Duration: 2:17.

-------------------------------------------

✅ Ford F-150 Raptor updated for 2019 | CarAdvice - Duration: 2:03.

Ford USA has announced a slew of changes for the 2019 F-150 Raptor, headlined by a new set of electronically-adjustable shock absorbers

A new set of Fox Racing Shocks is hooked up to a set of sensors capable of reading the road and adjusting their behaviour to suit

Ford even says the truck can sense when it's in the air and prepare for landing, minimising the risk of bottoming out upon touchdown

The Raptor senses when you're driving aggressively and firms things up, but the general ride should be more supple when you're just cruising around town

Also added to the spec sheet is Trail Control, which is essentially a form of off-road cruise control

Drivers can set speeds up to 20mph (32km/h) and the car will automatically maintain it, automatically braking/accelerating to get over tricky obstacles in the way

Land Rover and Toyota both offer similar systems, so Ford isn't really breaking new ground, but it's likely a useful touch nonetheless

You'll be able to tell the updated Raptor from its older brethren by its wheels – bead lock compatible – and optional Recaro bucket seats

Three new colours have been added to the palette: Ford Performance Blue, Velocity Blue and Agate Black

For more infomation >> ✅ Ford F-150 Raptor updated for 2019 | CarAdvice - Duration: 2:03.

-------------------------------------------

Fake News CNN Nailed In Explosive FBI Plot To Take Down Trump - Duration: 12:40.

Fake News CNN Nailed In Explosive FBI Plot To Take Down Trump

Is there anything CNN won't do to hurt Donald Trump?

The pathetic excuse for a news network has been slandering the President of the United

States since the election.

But a new revelation uncovers a much darker scheme.

You might remember the many times CNN got in hot water for attacking Trump.

They've frequently misquoted and distorted facts.

Their reporters are shockingly rude and disrespectful at press briefings.

They've even edited video to make Trump look insensitive or inattentive.

They are in every way biased, unprofessional, and underhanded.

They were the only major network to report on the Steele dossier.

When everyone else realized it was garbage, CNN pushed it as a groundbreaking revelation.

The allegations in the dossier were largely debunked or unverifiable.

Only hacks or con artists would push them as real.

CNN did.

You can connect the dots.

But it looks like there was more going on than just a desire to push fake news.

Turns out, CNN was in bed with an FBI director.

Seems like the deep state and fake news were working together.

From The Federalist:

Newly revealed e-mails show that former Federal Bureau Investigation (FBI) deputy director

Andrew McCabe was keenly aware of CNN's internal understanding of a secret briefing

about the infamous Steele dossier, days before CNN published any stories on the matter.

The e-mails, which were obtained by Sen. Ron Johnson (R-Wisc.), also reveal that top officials

used coded language to refer to the salacious and unverified allegations made by Steele.

…

CNN broke the story about the dossier briefing on January 10, 2017, touching off a firestorm

of hysteria that culminated in not just the firing of Comey by Trump, but the eventual

appointment of Department of Justice (DOJ) special counsel Robert Mueller.

…

"CNN is close to going forward with the sensitive story," McCabe wrote to Comey,

Rybicki, and two others.

"The trigger for them is they know the material was discussed in the brief and presented in

an attachment."

He did not detail how he came to know what CNN's "trigger" was for publishing the

dossier briefing story.

James Comey's FBI used the bogus dossier to start an investigation.

All to make Trump look bad and undermine his presidency.

But McCabe took it one step further.

His connection with CNN all but ensured the cable news network would "break" the story

about the dossier.

It's clear the FBI used CNN much like the Soviets used their press to push propaganda.

They wanted CNN to smear Trump publicly while they set up a case to take him down internally.

This is how the left views Americans.

They really think we're that stupid.

CNN and the FBI thought we would believe whatever they told us.

Doesn't matter that the Steele dossier was complete fiction.

News agencies new about it months before the election but refused to touch it.

Only CNN was stupid enough to report on it, after the election.

We now know they did it on orders of the FBI.

How deep does the Democrats' corruption go?

They don't want Americans voting or having their own opinions.

Even when we elected Trump, they worked overtime to cook up a scheme to take him down.

It was underhanded, evil, and illegal.

Hopefully, McCabe and his buddies at CNN will get what

they deserve.

For more infomation >> Fake News CNN Nailed In Explosive FBI Plot To Take Down Trump - Duration: 12:40.

-------------------------------------------

WW3⚠️Theresa May could STRIKE Putin with 'MISSILES' if he hits UK with devastating cyber ATTACK - Duration: 3:30.

Breaking News Today

welcome to USA breaking news today please subscribe and click notification

box to get all breaking news alert breaking news today Theresa May could

strike Putin with missiles if he hits UK with devastating cyberattack Theresa May

could strike Vladimir Putin with missiles if Russia launches a

devastating cyber attack the UK Attorney General has hinted in a speech to

think-tank Chatham House Jeremy Wright QC said the UK will treat devastating

cyber attacks in the same manner as traditional military efforts as part of

a stark warning to the Kremlin he added cyber operations that result in or

present an imminent threat of death and destruction on an equivalent scale to an

armed attack will give rise to an inherent right to take action in

self-defense if a hostile state interferes with the operation of one of

our nuclear reactors resulting in the widespread loss of life the fact that

the act is carried out by way of a cyber operation does not prevent it from being

viewed as an unlawful use of force or an armed attack against us states that are

targeted by hostile cyber operations have the right to respond to those

operations in accordance with the options lawfully available to them mr.

Wright also insisted Theresa May will name and shame nations that hire hackers

to carry out horrifying cyber efforts he then questioned current understandings

of how international law applies to hacking as he continued to compare the

frightening consequences posed by the cyber domain the Attorney General noted

if we stay silent if we accept that the challenges posed by cyber technology are

too great for the existing framework of international law to bear that

cyberspace will always be a gray area a place of blurred boundaries then we

should expect cyberspace to continue to become a more dangerous place the

question is not whether international law applies but rather how it applies

and whether our current understanding is sufficient . hostile actors cannot take

action by cyber means without consequence both in peacetime and in

times of conflict if it would be a breach of international

law to bomb an air traffic control tower with the effect of downing civilian

aircraft then it will be a breach of international law to use a hostile cyber

operation to disable air traffic control systems which results in the same

ultimately lethal effects mr. Wright called upon international law to keep up

to terms with the constantly advancing world of technology he emphasized that

such developments are needed to prevent the cyber realm turning into a lawless

world as Russia sees itself accused of meddling in elections the Attorney

General said any cyber efforts seeking to manipulate electoral systems will be

met with a response but he insisted such a move would most likely not be a

military one and would seek to prevent the attack the government is investing

1.9 billion pounds in cyber security mr. Wright said in an effort to counter

devious efforts in the technology space dot the UK blamed Russia for the not

petia cyberattack that targeted Ukraine before spreading around the world the

attack in June 2017 was labeled by defense secretary Gavin Williamson as an

effort to undermine democracy not pitaya targeted Ukraine's financial energy and

government sectors before affecting other nations last year dot thanks for

watch please share like comment this video and subscribe channel for latest

news

For more infomation >> WW3⚠️Theresa May could STRIKE Putin with 'MISSILES' if he hits UK with devastating cyber ATTACK - Duration: 3:30.

-------------------------------------------

EXPOSED FBI's Secret 'Spy Program' Has a Very Dark and Sinister Past - Duration: 11:56.

EXPOSED FBI's Secret 'Spy Program' Has a Very Dark and Sinister Past

The FBI "spy program" that disgraced former FI Director James Comey is defending, and

what was used to spy on the Trump campaign, is not so "happy and awesome" as Comey

or Obama's other Deep State cronies say.

The FBI "spy program" has a long and sorted past of protecting killers and jailing innocent

people.

This is the same program that Obama's former spy chief James Clapper said President Trump

should be "happy" about.

From The Federalist

Following reports that the Federal Bureau of Investigation (FBI) used at least one spy

to secretly surveil members of the Trump campaign, fired former FBI director James Comey lashed

out at critics of his agency's activities during the 2016 election.

"Facts matter.

The FBI's use of Confidential Human Sources (the actual term) is tightly regulated and

essential to protecting the country," Comey tweeted on May 23.

"Attacks on the FBI and lying about its work will do lasting damage to our country."

While Comey's record on truth-telling is decidedly mixed, he is correct that facts

matter and that the FBI's use of informants is governed by strict guidelines.

How and why many of those guidelines came to be are important facts that the American

public deserves to know as it considers revelations that the FBI used wiretaps and spies to surveil

Donald Trump's presidential campaign, his transition, and perhaps even his presidential

administration.

Those guidelines, many of which the Government Accountability Office found were not being

followed as recently as 2015, were put in place after rogue FBI agents working in the

Boston field office routinely worked to cover up murders committed by their informants.

You might say they were the direct result of justifiable attacks on the FBI for unconscionable

violations of the public trust.

In fact, years-long violations of the rules about the FBI's use of secret spies have

led to massive investigations across every branch of government, including a multi-volume,

3,528-page congressional investigative report in 2003, a scathing 314-page report from the

Department of Justice (DOJ) inspector general in 2005, and even a scathing 228-page, $102

million ruling against the government in 2007 after a federal judge ruled that the FBI deliberately

withheld evidence, leading to the wrongful convictions of four men, in order to protect

a mob informant.

(Three of the men were originally sentenced to death; two died in prison awaiting justice

for a crime they didn't commit.)

The 2007 ruling from U.S. District Court Judge Gertner, which the federal government chose

not to appeal, reads more like a John Grisham novel than it does a legal dictum.

In her introduction, Gertner made clear that the horrific miscarriage of justice perpetrated

under the guise of the FBI's confidential spy program wasn't the result of innocent

missteps by a few bad apples, but was instead a coordinated conspiracy involving the rogue

agents, their supervisors, and even the FBI director himself.

For more infomation >> EXPOSED FBI's Secret 'Spy Program' Has a Very Dark and Sinister Past - Duration: 11:56.

-------------------------------------------

স্মার্টঘড়ি জানাবে ডায়াবেটিসের লক্ষণ। গ্লোবাল নিউজ। - Duration: 2:34.

For more infomation >> স্মার্টঘড়ি জানাবে ডায়াবেটিসের লক্ষণ। গ্লোবাল নিউজ। - Duration: 2:34.

-------------------------------------------

দক্ষিণ কোরিয়ায় ৩ হাজার জুটির গণবিয়ে। গ্লোবাল নিউজ। - Duration: 1:49.

For more infomation >> দক্ষিণ কোরিয়ায় ৩ হাজার জুটির গণবিয়ে। গ্লোবাল নিউজ। - Duration: 1:49.

-------------------------------------------

Trumps Notbremse - Duration: 11:17.

Es hätte ja alles so schön werden können, aus Sicht von Donald Trump. Er und Kim Jong Un werden am 12

Juni in Singapur Freunde, Nordkorea gibt seine Atomwaffen ab. Und Trump bekommt den Friedensnobelpreis

Aus der Traum: zumindest vorerst. Mit der Absage des Gipfeltreffens durch Trump gehen die USA und das Regime in Pjöngjang in ihren Beziehungen wieder zurück auf "Los"

Zu erwarten ist eine neue Runde von gegenseitigen Schuldzuweisungen und wilder Kriegsrhetorik

Ja, sogar ein militärischer Konflikt in Asien scheint nicht ausgeschlossen. Trump droht nach der Gipfelabsage bereits mit Gewalt, falls Kim nicht bald sein Atomarsenal aufgeben sollte: "Unser Militär ist bereit

" Warum kommt jetzt die Absage? Nach der zwischenzeitlichen Entspannung und einer regelrechten nordkoreanischen Charmeoffensive hat sich das Verhältnis zwischen Washington und Pjöngjang schon seit mehreren Tagen erkennbar abgekühlt

Vor allem wurde mehr und mehr deutlich, dass es offenbar völlig unterschiedliche Vorstellungen darüber gibt, was in Singapur eigentlich erreicht werden sollte

Die Amerikaner erwarteten die "unumkehrbare, nachprüfbare und vollständige" Aufgabe des nordkoreanischen Atomprogramms

Unterhändler der US-Seite erhielten von ihren nordkoreanischen Gesprächspartnern in den vergangenen Tagen jedoch keinerlei Signale, dass Kim dies auch wirklich zusagen würde

Video: Trump sagt Treffen mit Kim Jong Un ab Video AP Gleichzeitig war eine klare Verschärfung der nordkoreanischen Rhetorik zu beobachten: US-Vizepräsident Mike Pence wurde als "dumm", bezeichnet, und Nordkoreas Vizeaußenministerin Choe Son Hui drohte Washington am Mittwoch sogar mit einem "nuklearen Showdown", falls es zu keiner Einigung komme

Für Trump war da der Punkt erreicht, die Notbremse zu ziehen. Offenbar wollte er nicht in eine Situation geraten, in der er beim Gipfel auf seine Kernforderung verzichtet und Kim als der große Sieger dasteht

Außerdem sah er wohl die Gefahr, dass Kim ihm mit der Absage des Treffens zuvorkommen könnte und er dann erst recht schwach aussehen würde

Er wählte also aus seiner Sicht das geringere Übel. White House Press Office Was bedeutet die Absage für Trump? Für Trump ist die Absage so oder so ein herber Rückschlag

Schon lange hatten etliche Nordkorea-Experten davor gewarnt, dass Kim niemals rasch auf die US-Forderungen eingehen würde

Sie empfahlen, zunächst längere Gespräche mit Nordkorea auf Diplomatenebene zu führen, um vielleicht am Ende ein Gipfeltreffen abzuhalten, bei dem eine Lösung vereinbart wird

Trump drehte die Reihenfolge um: Er wischte alle Bedenken zur Seite und wollte Kim mit einer Mischung aus harten Sanktionen und wilden Drohungen ("Fire and Fury") zu schnellen Zugeständnissen bringen

Fotostrecke 11  Bilder Trump sagt Nordkorea-Gipfel ab: Ein Schritt vor, zwei zurück Spontan nahm er dann im Frühjahr Kims Angebot für ein Gipfeltreffen an

Offenbar glaubte Trump, als "bester Dealmaker aller Zeiten" das Nordkorea-Problem im Alleingang lösen zu können

Nun wird er in die Realität zurückgeholt - und sicherlich auch entzaubert. Es gibt eine Reihe guter Gründe, weshalb es anderen Präsidenten vor Trump nicht gelungen ist, mit der Kim-Dynastie innerhalb kürzester Zeit zu einer Lösung zu kommen

Außenpolitik ist eben komplizierter als ein Immobiliendeal in West Palm Beach. Was treibt Kim an? AFP/ KNS/ KCNA Kim Jong Un Nordkoreas Verhalten bleibt schwierig und schwer vorhersehbar

Nach zwei Besuchen von US-Außenminister Mike Pompeo in Pjöngjang war man eigentlich davon ausgegangen, Kim sei zu einer Einigung bereit

Auf der US-Seite wird darüber gerätselt, was genau dann die Verschärfung der Tonlage bei den Nordkoreanern in den vergangenen Tagen ausgelöst haben könnte

In Washington wird gestreut, dass dafür möglicherweise ein Machtkampf innerhalb von Nordkorea ursächlich sein könnte

Die Aussicht, das Nuklearprogramm abgeben zu müssen, schmecke vielen Militärs dort nicht, heißt es bei US-Nachrichtendiensten

Kim hätte bei einer Reise nach Singapur in seiner Abwesenheit einen Putsch des Militärs befürchten müssen

Deshalb sei er nach einer anfänglichen Offenheit gegenüber Trump wieder auf den harten Kurs umgeschwenkt

Wenig hilfreich waren dann womöglich auch einige Äußerungen von US-Seite. Trumps Sicherheitsberater John Bolton und auch Vizepräsident Pence brachten in Interviews für Nordkorea das "libysche Modell" ins Gespräch

Damit meinten sie, Kim könne seine Waffen abgeben und werde dafür mit Wirtschaftshilfen belohnt

Nur: Für Libyens Diktator Muammar al-Gaddafi funktionierte das Modell nicht. Er gab zwar seine Waffen ab, wurde aber später von Rebellen, die von den USA unterstützt wurden, getötet

Die Aussicht, das gleiche Schicksal zu erleiden, dürfte Kim und seine Leute nicht besonders erfreut haben

Endlich Verständlich - Alle Fakten zu Nordkorea AFP/ KCNA VIA KNS Antworten auf die wichtigsten Fragen rund um Kims Atomprogramm Wie geht es jetzt weiter? Typisch für Trump ist, dass er immer versucht, anderen die Schuld für eine Pleite zuzuschieben

Den Nordkoreanern, den Chinesen, den früheren US-Präsidenten, die ihm dieses Problem vererbt hätten und so weiter

Das mag alles sein, ändert aber nichts an der Tatsache, dass er nun als Präsident damit umgehen muss

Seine Strategie ist bislang offenkundig erfolglos. Einen Plan B haben die USA nicht, das zeigt Trumps erstes Statement nach der Absage des Gipfels

Er spielt nun auf Zeit und hofft wohl noch immer darauf, dass Kim ihm doch bald entgegenkommt

Der Gipfel könnte doch noch stattfinden, sagte Trump. Wenn nicht am 12. Juni, dann später

Für den US-Präsidenten wäre das das Schönste. Dann könnte er beweisen, dass sein Plan doch noch aufgeht und auch die Absage nur ein genialer Schachzug war

Das kann natürlich noch passieren. Sehr wahrscheinlich ist es jedoch nicht. Wichtig wird jetzt das Verhalten der Chinesen und Russen sein

Wenn sie die Sanktionen gegen das Kim-Regime wieder lockern, gerät Trump unter enormen Druck

Dann würde er einen wichtigen Hebel in den Verhandlungen mit Kim verlieren und hätte gar nichts erreicht

Ihm blieben nur noch zwei schlechte Lösungen: Nachgeben. Oder ein Militärschlag gegen das Regime - mit völlig unkalkulierbaren Folgen für ganz Asien und die Welt

Wäre Trump das zuzutrauen? Leider, ja.

For more infomation >> Trumps Notbremse - Duration: 11:17.

-------------------------------------------

How Volvo is going after a younger audience - Duration: 5:59.

Can a brand renowned for playing it safe appeal to the young and adventurous?

Volvo hopes so as it takes bold steps to re-establish itself as more than a niche brand for staid

college professors and safety-obsessed parents.

Along with a revamped product line, Volvo is using digital services, flexible ownership

models and unconventional advertising to attract younger buyers, while also expressing its

luxury credentials more clearly to compete with other European brands.

"Normally, Volvo customers are a little bit older," said Anders Gustafsson, CEO of Volvo

Car USA, in a March interview.

"We're starting to see we have customers below 40 years old."

Judging by its growing crossover sales, Volvo doesn't seem to be in dire need of a makeover.

But its Chinese owner, Zhejiang Geely Holding Group, is looking to Volvo to be a more robust

volume generator and a laboratory for innovation alongside Geely's new brand, Lynk & CO, which

it envisions as a global test bed for new ownership models and connectivity technology

targeting millennials.

In July, Volvo said it would take a "significant" minority stake in Lynk & CO.

The tie-up would let the companies share and license technology.

The moves and well-received new products have helped stir buzz about the rebirth of the

Swedish luxury brand, which was sold by Ford to Geely in 2010.

But experts say the real test will be whether it can maintain the momentum over the long

term, once the novelty of its comeback story wears off.

"We're in an evolution, and that evolution is complicated and messy but incredibly necessary,"

said Rebecca Lindland, executive analyst at Kelley Blue Book.

"And it's the companies that are aware and participatory and flexible and bold that will

be successful."

The backing of its well-financed Chinese parent company has allowed Volvo to be bolder and

more flexible, Lindland said, something that may not have been possible under Ford.

In September, Volvo introduced a subscription service, Care by Volvo, alongside the XC40

compact crossover.

Customers on a two-year plan pay a monthly fee that includes insurance, maintenance and

concierge services, and can upgrade to a new vehicle after 12 months.

"New services are a way to entice younger buyers, and subscription services could be

a way there," said Jon Schulz, chief marketing officer at Viant, an advertising technology

company.

"Retail processes need to innovate in a big way and create something more simple and seamless."

Volvo has also been drawing new customers in with emotional advertising, airing "nonlinear"

stories on TV to entice viewers to research more online.

One recent campaign, titled "Embrace the Future," shows short, out-of-order clips of an astronaut

traveling into space and her communications with her husband, who is driving an XC60 crossover.

"There are two types of people in the world: Those who fear the future and those who embrace

it," the astronaut says in the final installment.

"The future is for the unafraid."

Volvo says this and its other two similar campaigns -- "Wedding" and "Song of the Open

Road" -- have boosted interactions with the brand online and on social media.

Bill Day, vice president at consultancy Frank N. Magid Associates, said such a strategy

is especially appealing to younger consumers and fits well into Volvo's overall image as

a Scandinavian brand.

"They're clearly focused on the emotional connection, and they do that very well," Day

said.

"That's particularly effective for millennial consumers.

The authenticity in the ads rings true as well.

They feel like Volvo experiences."

The nonlinear strategy is effective in breaking through to new customers, but not as effective

in maintaining them in the long term, Day said.

"The next challenge is going head-to-head with other luxury brands," he said.

At the Automotive News World Congress in January, Gustafsson said one of Volvo's primary goals

in the near term is to join brands such as Mercedes-Benz, BMW and Audi as a top-of-mind

luxury nameplate among consumers.

"We have to invest in our business and our relationships with dealers, or we'll never

reach the premium level," he said.

Day said Volvo's closest "emotional" competitor among consumers is Subaru, another niche brand

that excels in utility vehicles.

But Volvo is beginning to expand its product lineup to vehicles that more closely compete

with luxury sedans, such as the midsize S60.

To begin making those connections in consumers' minds, Day said Volvo's advertising must move

toward comparisons with the German brands, either overtly or subtly.

He said, "They need to get to a place of 'Why Volvo?' "