Hi, I'm Bruce Clay, and this is the Ask Us Anything series. I have six different
versions of my site and each one is for a different region. The content is pretty
identical throughout all of them with only the language being different. How
can I help Google know which version of my site pertains to which audience? I do
not want my UK audience viewing my USA site. Well, search console allows you to
satisfy most of that. Each of the sites can be specified as being a
different part of the world and therefore Google will identify that. If
the content, though, is substantially the same, you can also use a language tag, it
goes in the head section of your page to specify which is which. By the way, the UK
is not en-UK, it's the en-GB. However, if you have different languages, Google
historically considers them to be different sites. There's no duplicate
content, even if it's a pure translation, you won't have a problem. I would use
Google search console, define the region by URL, and make sure that that's what
happens. The second part of this is a little bit different: You didn't ask, but
you actually need to have links to each of them from within their regions. If
everybody in the world linked to your USA homepage, you'll find your regions
may suffer. So, each region, if it's truly a separate domain, is truly a separate
SEO effort, and therefore links should be local to each local region.
Most search consoles are able to associate which site version should be displayed in which region.
If you have different languages, Google typically sees them as different sites even if it's a direct translation.
The links for each version should be available for each region.
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