Hi, I'm Doug McKinlay and you're watching AdoramaTV.
Now, for today's episode we're
going to look at temperature. Now this is
something to experience on a daily basis.
Going to and from work, to and from school,
or at home. But we don't often think
about it unless it's in extreme
conditions in a visual way. That's
something we're in trying to address
today. When I think about temperature I
usually think about it in two different
ways. 'Obvious', which is the stuff that's
around us on a daily basis and
'Conceptual'... and this usually falls into the
realm of advertising, mostly magazines.
Now some advertisers really got a good
handle this kind of imagery. Oftentimes
the composition is quite simple, and it
seems like they are beating us over the head
with it! But it works, if it didn't work they
wouldn't use it, however I do think that
they fall prey to the the problem of
mediocrity because these images are used
so much, it's very difficult for for
advertisers to come up with new ideas.
So it's one of the reasons why they're
always on the lookout for photographers
who can think outside the box.
Now mediocrity aside it doesn't mean
it's photographers you can't or
shouldn't learn these techniques. You
never know when they're going to come in
handy. Now getting started is a simple
thing. Just look around your house for
any found items, coffee cups, old mittens
condensation on windows, steamed up
glasses, boiling kettles... all this stuff
really works well. It doesn't hurt to
have a willing victim or two. Now when it
comes to the technical side of getting
these images, the best tool available to
you is the time, to take your time. You
really need to think about what you're
trying to achieve with these pictures.
Pre-conceive the image. In terms of the
camera equipment, I'd probably stick with
narrow depth of field f/1.4 up to about
f/5.6 or f/8 even. Lenses I'd go with the
primes maybe 35mm or a 50mm or a short zoom
a 24- 70mm, and of course use
your tripod keep it all still.
What you're trying to convey is the
essence of temperature, whether it's hot
or cold, or in between, always keep that
at the forefront of your mind,
and try to stay on topic, the second part
to our temperature photographs are the
obvious ones. The ones we see on a daily
basis all around us, but because we're
trying to just take a small slice out of
a big picture, all that noise around it
it's not as obvious as you think. Perhaps
and maybe it's not quite as simple. Sure
we have the really obvious pictures.
Snowy scenes, desert scenes, setting sun
scenes. Now these are fantastic, and they
do give you that sense of temperature,
But also be aware of the most subtle
ones in different seasons. Perhaps it's
springtime with the nice bluebell colors,
Iike subtle blues of bluebells, or autumn
without great palette of autumn colors.
It could even mean just the way people
dress, they all convey a great sense of
temperature. One of the best places to
stoke your in your imagination for
temperature pictures is to troll
through some magazines. Now they're often
chock full of these advertising pictures,
that use some sets of temperature to get
the message across.
Like all photography research here is
really important.
So there you have it temperature
pictures in a nutshell. Now it's up to
you to go find these great subjects, and
make some fantastic pictures. Thanks for
joining us I'm Doug McKinlay for
AdoramaTV. Don't forget you can also
subscribe to AdoramaTV for more great
videos, and tell us what you think and
like, coment and share this video, and do
stop by the Adorama Learning Center for
more great tips and tricks.
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