USA news on Youtube Nov 14 2017

- How do you create social change that makes an impact?

How do you market a movement that stays relevant

in today's ever-changing low attention span world?

Today I'm here with Roy Moore,

founder and CEO of Be Strong,

a nonprofit that's committed to stopping bullying

in schools across America.

Roy thanks so much for being here with me today.

- Thank you, it's always great to be on grounds.

- So if you're okay with it we're gonna dive in

to the first question.

- Let's do it.

- So I would love if you can help me understand

what are some of the differences between how

you approach marketing with your entrepreneurial

ventures previously in your career

versus the nonprofit today.

- Yeah so the major difference is that

in the nonprofit in bullying in particular,

the stakes are much higher.

So in the case of the nonprofit,

I'm dealing with issues of lives,

and you know hearts and changes over time.

And on the commercial side,

I was really just, I was I say just,

but I was in the hot pursuit of government currency.

And you know if it didn't work out,

then you try something different, you go back at it again.

In the case of the nonprofit,

especially when we're losing six pardon me

12 to 20 kids a day,

by choice it's the stakes are much higher.

We have to be effective.

We don't get a second chance sometimes.

- Right so it sounds like you're coming across

tough decisions every day in terms of

how you allocate resources and where you really

spend your time and attention.

Can you tell us a little bit about how you go about

setting those priorities for Be Strong?

- Sure so first thing is to understand

how you define impact.

For us that's bullying rate, cyberbullying rate,

teen attempted suicide rate.

So you set up key objectives,

and then organize a strategy that is going to address

those particular issues.

You know for 20 years it's been growing and growing,

so then the question is well how do you engage the kids?

How do you take the eight seconds that they're going

to give you to think about whether they're going

to engage further with your particular materials

and leverage that so that you can have a social change,

a mind change, a heart change?

So the priority was first of all to make sure

we have materials that have impact

and develop those.

And then the second piece was the engagement strategy.

How do we reach,

and once we reach how do we engage?

So right now, now that we have developed a lot of resources,

our game is numbers.

We wanna reach 50 million kids across the U.S.

public school system,

and we're developing strategies that allow us to do that

in a lot of different ways, host of different ways.

Ways that you might see that are very apparent

like social media

and some other ways that might not be so apparent.

So for example marking labels on food

that's distributed in certain areas.

- Okay interesting.

So to that point, what have you seen

be most successful in reaching this younger generation?

Is it the things that we would immediately think of

in social media, or is it more tactics on the ground,

really building relationships with them one-to-one

face-to-face?

- Well one is we have seen events be a big part

of our communication strategy.

So an event is where you gather a bunch of students

together in some forum,

literally in the Forum where the LA Lakers play,

we have 5,000 kids - Amazing.

- And then we did a simulcast and a broadcast right?

- That's fantastic, okay.

- That went across 5.4 million homes,

reached a lot of people.

They like it because they're entertained,

but at the same time they have subject matter experts

that give them tools.

So that's a key piece.

But then once you've done that,

how do you take 'em to the next level?

And that's where social media, that's where videos

in their eight second world need to really compel them

and needs to answer a question that they care about.

But when we do, they come in.

The interesting part is so do the teachers.

The reality is we have teachers who

some have more passion than others for what they're doing.

Some made a turn from a career in 2008 because they had to.

And raising awareness of what bullying looks like

and the fact that there may be some times when

perhaps a teacher can be a bully

makes them reconsider their ways.

It also helps to educate them on how they can

make a difference in a child's life

just by having expectations for them.

- Right so does your messaging change

when you're thinking about teachers versus students?

And can you tell us a little bit about that strategy?

- Absolutely, our message change depending

on who the target is okay.

And sometimes when we're speaking to kids,

it needs to be a completely different message,

completely different look and feel.

The branding almost feels different than when

we speak to for examples the educators, the administrators,

superintendents, people who also may have political

agendas in the background, and civic leaders.

So when we speak to them,

we speak to them more about addressing an issue

that we know they don't wanna show up on the headlines for.

When we talk to kids we're talking to them about

how they can make a difference in terms of

being more resilient so they can defend themselves,

they're not gonna be a bully,

or if there is a bully how do you address it,

and also if you're a bystander how you can make an impact.

So message does change, depends on where they are.

- Last question for you Roy.

- Sure.

- When you think about the Be Strong brand,

where do you see it in five, 10 years?

- We want it to be a brand of hope

because at the end of the day that's what we're offering.

We have,

we have 1.1, 1.2 million students who attempted

to end their life one or more times in the last 12 months.

That's in nine through 12th grade.

So those are the students we're really going after first.

And when they see Be Strong and they see the change

that's possible and they begin to believe themselves,

we make a big difference there.

The look and the feel of the brand though

also needs to be something different for civic leaders

and administrators.

It needs to be a place not necessarily of hope

but of real change where

we can in fact turn them,

be the deflection point for news agencies

and that sort of thing.

We can actually serve as a resource.

- Well thank you for the work you're doing.

Thank you for coming here today,

and it's been wonderful speaking with you.

- Awesome, nice chatting with you.

For more infomation >> Marketing an Anti-Bullying Nonprofit - Duration: 6:00.

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11/13/17 4:55 PM (8205 NE Parrett Mountain Rd, Newberg, OR 97132, USA) - Duration: 0:09.

For more infomation >> 11/13/17 4:55 PM (8205 NE Parrett Mountain Rd, Newberg, OR 97132, USA) - Duration: 0:09.

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Hope is the reason we are in FL for a month - Duration: 2:45.

Hey, everybody's Brady and just let you know to our friends and family if you're wondering why we're in

Florida we are here to get Sidney our second of four

Give her some corrective

surgery on her bones a

Prosthetic fitment isn't fitting very well

She's having difficulty back pains and so she's she's going to get

corrective surgeries on her ankle and

and also on her on her hip and

the wonderful thing is that this is being done by the

world's foremost well-known surgeon dr

Door Paley at the Paley Institute for limb lengthening or the appeal Institute for orthopedics, and so we're very fortunate in that

Also, we were able to find a house on VRBO

that is

Already handicap friendly it's a one-story

if you'd like to send

Sidney warm wishes or video feel free to send it to me

I'll get it to or make sure she sees it if you want to send her a card or or

Coloring books or something to keep her entertained

the surgery is

Thursday it's on Thursday this coming Thursday and stays Tuesday, so we're two-day countdown and

so the address is

10:40 singer drive

10:40 singer drive and that's singer Island

Florida three three four zero four three three four

Again we could use your prick of your prayers

We are Vardi experienced answered prayer with us with this place with

Institute

So we know and and we or delivered here safely

Which when you're traveling from Texas through way-o down south where we are that that's that's answer prayer just getting there safely

so

anyway, I'm gonna cut this short and

Anyway, that's ten forty singer drive singer Island, Florida three three four zero four if you're in the area stop by shoot

We're gonna be here all month, so she can

convalesce and

And and we can be able to get her back on the road and get back to Dallas

So we can get her prosthetic and get her mobility again, and and that's that's the real goal

Here is getting her going and getting her the life. She's meant to have all right. Thank you

For more infomation >> Hope is the reason we are in FL for a month - Duration: 2:45.

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People With Mental Health Issues Can Now Seek Waivers to Join Ranks of U.S. Army - TODAY NEWS - Duration: 3:29.

There's no doubt that the military is a high-stress environment.

Applicants are screened to make sure that they're a good fit for the ups and downs

of military life, because, after all, people's lives are on the line.

Shockingly, the armed forces may soon be getting new recruits who seem to be the opposite of

what you'd want in a high-stress career.

According to USA Today, the U.S. Army just lifted a ban on waivers for recruits with

a history of mental health issues.

Yes, you read that right: The military is so low on qualified applicants that it is

opening the doors to people who may not be "A Few Good Men" at first glance.

"People with a history of 'self-mutilation,' bipolar disorder, depression and drug and

alcohol abuse can now seek waivers to join the Army," reported the national newspaper.

That policy was quietly rolled out back in August, but just became public after USA Today

obtained documents outlining the change.

As recruitment has dropped, so have entry standards.

"The decision to open Army recruiting to those with mental health conditions comes

as the service faces the challenging goal of recruiting 80,000 new soldiers through

September 2018," explained the newspaper.

"To meet last year's goal of 69,000, the Army accepted more recruits who fared poorly

on aptitude tests, increased the number of waivers granted for marijuana use and offered

hundreds of millions of dollars in bonuses," the report continued.

Health experts stated the obvious: suddenly recruiting people who have a history of mental

illness might be risky.

"It is a red flag," stated Elspeth Ritchie, a psychiatrist and retired Army colonel.

"The question is, how much of a red flag is it?"

The USA Today report pointed out that disorders such as self-mutilation "may signal deeper

mental health issues," a fact which should probably be filed under "G" for "Gee,

ya think?"

In order to defend the questionable policy change, the Army pointed to the availability

of more detailed medical records than in the past, which can possibly help the military

make better waiver choices.

"The decision was primarily due to the increased availability of medical records and other

data which is now more readily available," said Lt. Col. Randy Taylor, an Army spokesman.

"These records allow Army officials to better document applicant medical histories."

It is unknown how many previously disqualified applicants would be allowed into the military,

or if certain specialties would keep the ban in place.

The reality is that the military simply isn't for everyone.

Just as somebody who faints at the sight of blood might not be a good nurse and a person

with dyslexia shouldn't write dictionaries, throwing somebody with bipolar disorder and

a history of self-mutilation or attempted suicide into a combat zone is a colossally

bad idea.

This doesn't mean that an individual with a poor mental health history is any less of

a person, but at the end of the day the mission of the military must come first.

America's armed forces are not the place for social experimentation… and there's

a reason that standards exist in the first place.