NFL Commissioner In FULL-PANIC, Asks One Final HUGE Favor From Every American
Looks like the powers that are in the NFL are starting to get desperate!
Since NFL Commissioner Roger Goodell and the rest of the weak clowns who run the NFL are
starting to see the writing on the wall, he is now resorting to begging for us fans to
come back and watch their little protests.
In a statement today he said that the NFL actively has about 12 players who are protesting
during the national anthem and that they are working towards making it zero.
He added that the NFL wants their players to stand and that they are currently working
with them to encourage every player to stand.
Good luck with that Roger.
What Goodell and the rest of the inept people who run the NFL don't seem to understand
is what American Pride is.
We, as a nation, love football, but we love our nation and the flag which represents her
even more.
We common folk watch these games and buy their overpriced Chinese made merchandise because
we like the escape from reality.
But once the NFL turned into a political platform for protesting, us Americans said enough.
And we won't be going back anytime soon.
Fortune Reports:
The NFL Can't Keep TV Afloat Anymore Football ratings show no signs of reviving.
The NFL has long been the cornerstone of the U.S. pay television market.
Viewers' loyalty to their favorite teams and the tradition of watching games on Sunday
afternoons (and Monday nights) provided stability and certainty for stakeholders across the
TV ecosystem.
Mass-market advertisers could plan fall marketing campaigns knowing that NFL games would reach
just about everyone.
Broadcasters and cable channels (such as ESPN) could enter into long-term deals for broadcast
rights knowing that people would "always" want to watch football, creating an anchor
tenant for the rest of their programming lineup.
Last but not least, pay TV providers have long used their exclusive distribution rights
to NFL games as both a carrot (to attract new subscribers as DirecTV did with its wildly
successful Sunday Ticket package in the 1990s) and a stick (to keep existing households from
canceling service regardless of the cost or frustration many folks have with their pay
TV provider).
The question today, however, is what if this entire edifice is just a house of cards?
NFL ratings have fallen significantly across all providers over the past seasons and so
far 2017 is not looking any better.
The only positive element to that decline may be that fewer people have to watch the
sad sight of the Los Angeles Rams playing in front of a mostly empty stadium at the
Coliseum.
There are endless theories about the decline, from the rising popularity of video games
to player safety to (ridiculously) the Colin Kaepernick situation.
My own view is that declining NFL ratings are the logical outgrowth of the decline in
legacy linear television overall.
This larger decline has been going on for over a decade now; is rooted in a fundamental
shift to anytime, anywhere viewing on broadband devices; and affects all legacy TV programming
to one degree or another.
In short, contrary to the hopes (or delusions) of some in the TV industry, the NFL is not
immune to these larger societal and viewing dynamics.
The more important question is: What happens to the pay TV edifice when the NFL cornerstone
isn't there anymore?
The answers are multiple, but two are particularly important.
First, the link between household growth and pay TV growth has been irreparably broken.
The creation of a new household—most commonly by a young adult leaving home—used to almost
automatically result in an additional pay TV household.
That is simply no longer the case.
Millions of American households are living happily without pay TV and one of the reasons
is that Monday Night Football and other NFL games are simply no longer must-see TV.
Put another way, U.S. legacy pay TV households have peaked and will only decline going forward.
The second effect of declining NFL ratings is the slow collapse of the supersize pay
TV bundle itself.
If the NFL isn't must-have content, then nothing is must-have content.
The result is a mushrooming of skinny bundles from providers as varied as Sling TV, DirecTV
Now, PlayStation Vue, YouTube TV, and Hulu's Live TV.
These services vary pretty dramatically, seemingly agreeing only on three things: people want
cheaper pay TV offerings; what people want varies (including access to the NFL); and
half a loaf (in terms of monthly subscription fees) is a whole lot better than none.
What Goodell should have done is put a stop to this malarky when Colin Kaepernick first
decided, with the encouragement from his Islamic girlfriend, that it was a great idea to kneel
during the national anthem in order to deflect from the fact that he's just a poor player
and was on the cusp of being cut from the Forty Niner's organization.
That was the moment to stop it, now it's too late.
What the NFL should do now is concentrate on maybe trying to come back once all these
ungrateful and anti-American players have retired and are long gone from the sport.
And next time around maybe research who you hire.
Maybe it should take more than just the ability to toss around a ball to get you a multi-million
dollar contract.
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