LG also worsened seriously in the fourth quarter following Samsung Electronics! After all, mobile pulls legs. (Translated by google.com)
LG Electronics announced the interim results for the fourth quarter of last year, but the market view -
It turned out that it was an evening surprise that was far from passing.
LG Electronics' consolidated sales for the fourth quarter were 15,770.5 billion won (about 14 billion dollars)
Operating profit was 75.3 billion won (about 66 million dollars).
Sales declined 7% compared to the same period last year,
Operating income decreased sharply by 79.5% from the same period last year.
Compared with the previous quarter, sales increased by 2.2%
Operating profit decreased by 89.9%.
In the securities industry, we anticipated an operating profit of about 400 billion won,
It has become a number which does not come at all.
The main cause is deteriorating profitability in the home electronics sector.
Sales of OLEDTV increased,
The increase in marketing expenses such as US Black Friday affected the business results.
In addition, the smartphone department continues to remain in deficit as usual.
LG was not announced but it was predicted that a deficit of 100 million to 200 million won (10 to 200 thousand dollar level) came out.
Last year's deficit in the first quarter to the third quarter was worth 100 billion won (in the $ 10,000 range)
It means that the deficit width has become larger than this.
The auto parts sector is also expected to continue to be in the red,
It is expected that the slump will continue in almost all directions.
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Korean reaction
LG will face greater challenges with the introduction of 5G China HUAWEI facility.
LG who can not forsake the preeminence to mobile though it is such a state.
In other fields LG, which is competitive with Samsung,
In the mobile business it does not reach Samsung's toe.
Why does LG phone not sell so much?
Is not it better to fold the smartphone division and all-in to home appliances?
Do not want to fold and fold?
Is not it that you can not fold even if you want to fold?
Technology to enter smartphone
It is because it is easy to apply it to home electronics, communication, display.
For home appliances LG seems to be better.
The image on the Internet is the strongest LG.
The reality is that the operating profit is 75 billion.
Does that mean that profits have decreased instead of forcing marketing during the big discount period in the US?
In Japan domestic premium phones are exaggeratingly exaggeratingly raised the prices very much ....
It will be more severe in 2019.
Hang in there!
Smartphones have to lower prices by at least 20% and also do light sales at low interest rates.
Because I only consume the price only for Samsung ... · · ·
LG must be destroyed.
To make communication equipment HUAWEI.
I would boycott if I did not use the whole world.
Is it LGU + and LG Electronics?
It's the same thing. LG appealed to the Communist Party humbly and stuck to HUAWEI.
LG does not regret smartphone for home appliances.
Because smart phones show overwhelming practicality and utility with high-end home appliance controllers.
Be a shareholder, a consumer and advise as a developer.
If you make only appliances linked with home appliances, you do not need to make a smartphone.
Make one reference terminal only one year.
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The idea of Japanese editors
Samsung Electronics' sharp profit decline was too shocking,
LG Electronics' profit decline also gives a bigger shock.
The smartphone recently issued a premium phone was reputable so well but was it still wrong?
I certainly think that it is a model hitting CM using BTS even in Japan.
LG's smartphone is one more time ago.
Although I've mentioned a couple of things as development machines, power buttons were often bad.
Did not we do durability test ... · · ·.
The Nexus 5X that I gave to Google also got a big problem as a startup screen loop occurred.
And above all there is nothing appealing.
When the G series began to appear a little conspicuous, after that it did not completely sing and flew away.
Small phones are completely destroyed by Chinese enterprises at medium and low price.
Still we heard that the market in the US eliminating Chinese products increased, but did not profit?
Anyway, there is no choice but to make a strategy to keep the deficit to a minimum.
It is likely that the strong performance in the United States may not be able to change the strategy rather.
I do not know how much it is recognized abroad, but the performance seems to be reasonable.
And in Korea the reputation is good.
Recently, it attracted attention with equipment which removes pollen, dust, fine dust etc. with styler vibration and steam.
Looking at the homepage seems to sell washing machines with two areas, the main and mini.
It is attracting attention after announcing liquid crystal television which can also be wound with CES 2019.
I do not know if these are successful, but it seems that people have eye-catching ideas.
Although it seems that home appliances can keep on trying, it seems that smart phones with dead idea do not work.
It seems necessary to change the fundamental strategy in order to improve performance.
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