…his book, "The Psychology
of Human Misjudgement," about the power of reciprocation.
And he talks about these Hare Krishna people
in airports, where they handing out flowers.
They're giving out free flowers and you say, well,
why are you giving me a free flower?
They say, this is just to a gift from us.
10 yards later there's a place where you can make a donation
and it's just incredibly effective.
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