USA news on Youtube Dec 20 2018

Comrade officers, veterans,

I warmly congratulate you and your colleagues on Security Agency Worker's Day.

Today we honour the people who have chosen a very difficult but also very important path for the state and society; those who staunchly defend Russia's national interests and security, uncover and neutralise internal and external threats, and protect the lives, rights and constitutional freedoms of all Russians.

I am glad to see our respected veterans here, too. For you, a sense of duty and your love for Russia have always been the highest value. Thank you for your long, honest and impeccable service.

You worked, solved unique tasks in the most difficult time for the country, at the time of severe tests - in the years of the Great Patriotic War and in the period of global confrontation, you went through Afghanistan and many hot spots. You have always shown an example of professionalism, courage, determination, integrity and decency.

I am confident that the traditions established by veterans will preserve and adequately develop current and future generations of Russian special services, successfully fulfilling the most important tasks both in the country and outside for the sake of security, peace, stable development of our Homeland - a strong, sovereign, prosperous Russia.

Comrades, Domestic special services - and this has always been the case - is the most important support of our state.

You perform many serious tasks, and the key one is the fight against international terrorism. In recent years, the number of terrorist crimes in Russia has noticeably decreased. Your task is to consolidate this tendency, to keep the situation under constant tight control, to open up and prevent the plans of terrorists.

And of course, it is necessary to improve the interaction of the FSB with other special services, under the auspices of the National Anti-Terrorism Committee, to introduce new operational and technical means of fighting terrorism, given its global and cross-border nature.

One of the most important tasks is to resist extremism. Security authorities should, as before, quickly respond to any encroachment on the foundations of the constitutional system, nationalist provocations, attempts to stir up religious hatred.

It is extremely important to protect young people from extremists from criminal influence. Such work is a real contribution to strengthening the unity and cohesion of our multi-ethnic society.

We see that the security of Russia today is being tested for strength in almost all areas, including the growing activity of foreign intelligence services.

All this places high demands on counterintelligence agencies. It is necessary to close access to confidential, secret information of a military-political, economic, scientific nature, to ensure reliable operational cover of our latest developments in the field of defense, where in a number of positions we are seriously ahead of other leading states of the world.

Among the undoubted priorities of the work of the Russian special services are the protection of the state border and strategic facilities, the protection of senior officials and heads of foreign powers, and the uninterrupted operation of the communication system and government bodies.

And of course, constant attention should be paid to the fight against corruption, acting here in full compliance with the law - decisively and effectively. I am sure: operational, technical and analytical capabilities will allow you to successfully cope with these tasks.

Friends,

On this festive day, I want to thank you and your colleagues for their diligent service, high dedication and personal courage.

Let me wish you new successes, health, and well-being to you, your loved ones, your families: parents, wives, husbands, children - everyone who loves you, worries about you. I know well how hard and responsible your work is.

And of course, I sincerely congratulate you and your relatives on the upcoming New Year holidays.

Thank you for your attention.

For more infomation >> Vladimir Putin Marks Security Agency Worker's Day - Duration: 4:56.

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Google Ads Full Tutorial For 2019 - How to Grow Your Business With Google Ads - Duration: 15:53.

Hey, what is up guys it's Rafael here your seven-figure e-commerce coach

And today we're gonna touch the topic of Google ads and we're gonna talk about the best

Google ad secrets or the best Google ads ads techniques for 2019

A lot of people other gurus are teaching you only Facebook ads only focus on winning products only

There's a lot more to this business. There's a lot of more ways to make a lot more money with way less

costs less worry less stress and more profits

I'm gonna teach you right now the things that you need to focus on

For Google Ads how to make a lot of money on them and how my students are my clients are

Making money on Google ads Before we jump on this video

Remember to subscribe to this channel like this video if you enjoyed it, and that's it

Alright, so as you can see here in Google ads, this is one of my accounts from one of my students. He has 44 clicks

4540 impressions at a CPC of 62 right? Well the

$27 spend on his campaign for the day and remember it's like 10 in the morning right now when I'm doing this video

So it's gonna spend a lot more than that throughout the day

So as you can see here in the smart shopping campaign, there's two ways to do campaigns on Google

well

There's a lot of ways to do campaigns on Google the one that I recommend you start off with

if you've never done a Google Ads campaign

it's a smart shopping campaign from Google and the way you do that is you go to the app section on your store and

then in the app store for

Shopify you're gonna download the app called Google Shopping and Google Shopping

What you can do is essentially do everything from that back end. You can set up your Google Ads account

You can set up your Google merchant account as you can see here

It's very very customizable and very easy for you to set everything up

You don't have to you know

The old way was setting over merchant account setting up a Google Ads account

Connecting them through Adwords and it takes a little bit of time to get the process through this way

It's very very easy and very simple for any beginner to get started

so once you start out at Google Shopping once you start the Google Shopping app

You're gonna have to upload your products and it's gonna take a little bit for them to get approved

So as you can see here, it takes up to 10 business days for Google to approve a pending product. So

Right now, it's Christmas right? It's almost Christmas. There's a Wii six six days left

It's gonna be even more volume of requests from people wanting to sell on Google

So it's gonna probably take longer maybe 10 to 15 days

what you want to do is start out today and

Download the Google Shopping ad upload all your products to Google Shopping so that they get approved for

2019 right when you start off the new year you start off right with all those Google

products approved

So what you want to do is you want to go to Google?

Smart shopping section and create a campaign as you can see here

The smart shopping campaign that I'm running total at spin is 97 total sales are 180 GBP. This is in pounds

That's about two hundred and thirty two hundred and forty dollars. So for every dollar that we're spending we're making

232 right for every dollar that we spent on this particular campaign

We're making 2 dollars and 32 cents

which is absolutely mind-blowing right some some people get excited over a facebook ROAS of

150 of 180 of you know, maybe - we're getting a 2.30 -

Consistently here ready to point 32 consistent ras on Google through the Google Shopping app and the Google Shopping campaign

Now this is only 100 dollars spent and this has been through the past two days, right this student just started Google Ads

And they just started it, you know yesterday

So the fact that in two days, you can be profitable through Google by just spending a hundred dollars, right?

you don't need thousands and thousands of dollars like gurus say like Facebook Ads guys say you just need 100 bucks and now you make

232 and you're absolutely crushing another way to do it would be to go on the Google section and click the campaign section and

Create a regular shopping campaign. So how you create that is you create a new campaign here on the left and

Then you click shopping

Sales smart shopping, then you click standard shopping not smart shopping smart shopping. You already created one

You already create a 1 through Shopify. You created a smart shopping one and now to create a standard regular shopping you continue that and

Then after you click there, it's gonna take a little bit to load. But now essentially you answer the I am campaign number one

test and

then bit settings

All you want to do here is click madam eyes clicks and then maximum CPC bit you want to set this off at 80?

Cents to a dollar

I recommend around 85 cents. It's pretty good to start off that with click maximize clicks

there's a lot of people saying that you should put

Manuals should be see that gives you really really high CBC's i've seen in my experience, you know

I've won hundreds of students doing this doing google ads and my clients doing them on high volumes

So maximize clicks is a better one. Trust me then

What you want to do for budget is you want to start out with like ten to twenty dollars in the beginning the first couple?

The first 24 hours is gonna start spending very slowly

But if you set out like fifty dollars a day

The next 48 hours is gonna boom it's gonna blow past that budget because it's it's a daily budget

Based on the day. So it's gonna be fifty dollars today if it doesn't spend that fifty dollars

It's gonna spend the remaining tomorrow. So it's fifty dollars every 24 hours

So you kind of have to be careful there if you want to do you know twenty dollars here you can do twenty dollars

then campaign priority what you want to do is set both too high right said the

smart shopping one from Shopify from Google shopping on high and then this one set it on high what that means is that

when somebody searches for a keyword, let's say they search for

Digital camera on Google the campaign that has a high priority is the one that's gonna pop up first

So if you leave this one at low, it's not gonna pop up at all. Right, so you want to go ahead and do high

then search that work you want to take that out and

the location is obviously depending on what countries you want to sell to you can go ahead and do that save and continue and

Then the ad group name. We're just gonna put ad group number one

save

and

That's done. The new campaign has been added to the old campaigns and now it's gonna start spending in the next you know

12 to 48 hours and that's essentially those two campaigns are the ones that you have to

basically fight or

Go against each other

so you want to have a smart shopping campaign from the

Shopify back-end right here the Google Shopping app and then you want to have a

regular shopping

campaign from Google there's other ways to do campaigns on Google which is search and how you do that is you go to the

campaign section

all campaigns and you

Want to do the same thing create a new campaign. You can create them all from AdWords

You don't have to keep creating them from the Google Shopping app on Google. That is the first one, right?

I'm talking to a lot of beginners here

So I know that when you start off with google shopping create it off of the smart shopping one on on

Shopify I'm the Shopify Google app

Yeah, and the Shopify Google app, but then when you start creating other campaigns who want to do them from the AdWords section

So what you do here is you create a new campaign

You go to search

sales again

Select the weights you'd like to reach your goal. Obviously website visits you type in your business website

I'm gonna put in here my coaching website. I'm not gonna put the students website San figure shop comm

Yeah, if you go to seven finger shop comm there's a special free training that you can get

All right

so sales search and then you want to take you want to just put search Network and you want to take out Display Network and

Their locations obviously you choose your location

budget I'm gonna put $10 a day and

For audiences, what you can do here is basically select them based on

demographics targeting a specific interest that they have

specific websites that they visit you want to do that if you want to test that you can obviously test that for example

You can also do remarketing obviously how they've interacted with your business before but who they are

You can choose education if you're doing college students, if you're doing people that are home owners you can target through here

That's a great way one of my students in my myface group was asking

Hey, how can I get group a homeowners through Facebook? Well, that's harder now. It's very easy to do on Google

So that's that's you know, Google has more data on that. Well, they both have the same data. It's just Facebook at that scandal

so Google can you can still target homeowners through here now when it comes to the

The ads the actual ads that you're gonna create for the campaign here

You want to do bidding based on conversions and then cost per action you can set that but that's like setting a manual bid for

For Facebook. So at first you want to leave it off and then see how it spends the first hour

That's why I recommend keeping budgets low, see how it spends the first day and then from there on set a target cost per action

What you want to do for the ad is we're gonna set it up right now

in just a little bit and

Then the ad group so that well before we go on to the ad the ad group keywords

This is where the targeting comes in right the targeting and that you do on Facebook. This is how it works on Google

So what you want to do is choose keywords that are not too broad

so you don't want to choose huge keywords, like for example if you're selling

Let's say you're selling cameras, right? You're selling camera. You don't want to do here camera book

Because one people are searching for just camera are probably not super intended to buy a camera

Like I talked to my free masterclass

Like there's active buyer intent

And then there's inactive or latent buyer intent on Google

You want to target that active buyer intent, but the thing with active buyer is it depends a lot on the keywords, right?

you can't just put camera or

Whatever what I was selling swimsuits. This is a great story when I was selling swimsuits back in in the summer

I had one guy a one agency when Google Ads agency come in and all they did was take keywords like

swimsuit

bikini

summer suit

things like that and just put them all on there and

What we had was you know

It was sad, but in one day we spent five hundred dollars with I think it was like five clicks, you know

We because one these keywords are way too broad

We didn't get any cell is obviously off them and to the competition is so high

For these keywords is ridiculous. If you go and search for let's say swimsuit on

Google

You're gonna have mass competitors, it's like American Eagle is on here. There's these, you know cup she Venus. These are huge players a so's

You know you have massive players on your Bloomingdale's

You're not gonna compete against these guys. If you're a new Shopify store owner, you're not gonna compete against massive keywords

now if you do

long tail and very very targeted keywords, for example if you sell

Red high-waisted swimsuits, right someone that looks for a red high waisted

swimsuit is

Probably in the market to buy a red high waisted swimsuit

And what you want to do is put them as a phrase match not as a broad match

like that or as an exact match with the little

Little things on the side of the keywords

So essentially that is you have to go for those long tail those not general but a very specific high active buyer intent

right someone I just searched for a camera isn't gonna buy a camera someone that searches for cheap cameras or

affordable cameras

In

New York

They want to buy a camera in New York right and you can target them by location, too

So you can just do it at affordable cameras in New York and then put a special for New York

So right something like that, right?

Yeah, I don't know the types of businesses that you guys have the tightest niches

But you can drop them down in a comment below and I can tell you some more tips

But yeah, this is how you do it, right?

you do the phrase match instead of doing the broad match because if you just do the broad match then

The broad match. Oh and what I want to say too is if you do a broad match on this, for example

That is a very very bad mistake to do because broad match will take whatever keyword triggers, right?

So if cameras triggers a search

That's that's what Google is gonna give you an ad for right? It's you have to do the phrase match

I'll explain those more in detail later on about keywords in Google

But you have to do the phrase match because then if you don't if someone just searches for New York your ad can pop up

Right because it's a broad match. It picks, whatever keyword it wants

So you want to do that the phrase one. Anyway after you go onto that you just click save and continue and

Now we're going to talk about the ads a little bit or a copywriting how your ads need to look like

So what you want to do for ads is look to your competitors. So let's say I want to sell a red swimsuit

our

Red swimsuit. I

Go ahead and look what my competitors are doing. So for example, this one women's swimwear and cover-ups at Neiman Marcus

You know, that's it's a big brand people people know what that means. I want to go a little bit more targeted

so let's go with

Let's go with

toys for Christmas toys toys for kids Christmas

And now let's see if anything pops up boom

right Toys for Tots seven days until Christmas toys are

Most popular children's toys holiday toy list from Amazon

Right you get inspiration from your competitors from people that are bidding first on these keywords

Those are the ones that you want to

Want to take basically inspiration and we're right here copy off of don't copy them straight off

Don't rip them off, but take it as inspiration

And I forgot to say this in the beginning but the difference between shopping and search is this right? This is shopping

these are the shopping ads and all you need is like a good capturing image and

These are search ads if you want to learn more about them

there's a free training in the description below but that's essentially the two types of ads that you want to run and

The ways that you do them, so that's basically it that's those are the ones you need to start running

I want you to test them all together

Search campaign smart shopping campaign and then regular shopping game page see which one works the best and then scale that to the moon

We're scaling this, you know

what am I what am I my own stores were scaling it to about two thousand dollars in

Spend per day on Google

I want to scale it past that it's a little bit hard to scale past that it's easier to scale on Facebook

But now a lot of people are competing on Facebook

A lot of people are just like throwing all this traffic at facebook facebook facebook

You can do it on Google and be in your competition, right? You can beat that competition through Google and absolutely crush them

Thank you so much for watching this video

If you liked it

Give me a thumbs up down below subscribe to this channel and check out the free training in the first link in the scription

I appreciate your watching this check out the other videos here and I'll keep if you like this video

Let me know in the comments. So I make more Google ads

Videos and I keep you know teaching you guys the secrets to crush it in 2019. Thank you for watching

I will see you in the next one

For more infomation >> Google Ads Full Tutorial For 2019 - How to Grow Your Business With Google Ads - Duration: 15:53.

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THE FASTEST WAY TO Efficiently List inventory on Amazon Seller Central for Amazon FBA Sellers - Duration: 4:50.