Hi curious and curious, I'm JJ Priego, welcome to Easypromos TV, your channel marketing and networking
social.
Today I have selected the best news of the week.
If you want to be well informed you can not miss the appointment every Monday.
Well ... Do you want to start?
Vamoooossss!!!!
[MUSIC]
These are the best news of the week.
Let us begin!
one.
YouTube wants to be an ally for televisions
YouTube consumption on TVs grows and the company wants to take this opportunity.
That is why, for some years, YouTube has a close relationship with some
major European television networks, both public and private.
Thus, each of these partners uses YouTube to reach new audiences can
be harder to get through their core business.
Cases like channels 24 hours Idol or Big Brother confirm.
Even the BBC has created virtual reality videos on YouTube that allow users
dive into icebergs with seals, tracking snow leopards or meet the dinosaur
largest ever discovered ...
Clearly the YouTube business model is very different from closed models and
with own content from Netflix or HBO.
two.
Pinterest is redesigned to resemble Instagram
For if guys, Pinterest has changed the design of your feed and now reminiscent feed
Traditional Instagram.
In this new view will be displayed, one by one, and vertical format, the last pins
to go publish accounts chronologically.
They will also have the option to save your pins in your account via a button.
With this redesign will focus attention on a single publication instead
to present all ideas visually on one page.
This option gives users a different control, because until now you could not
alternate between chronological algorithmic content and content recommendations.
Well, you want me to say, it seems very cool ...
3.
Facebook launches platform to Tinder style
And we talked about here a few months ago but now is a reality and it seems that
Facebook wants to help users find dating singles.
So the social network has launched a new platform that wants to compete with Tinder.
The new tool called "Facebook Dating" will be found within the application, but
It will only be activated when creating a profile on the site to help people find out
your circle of friends.
For now, Facebook Dating is in evidence in the countries of Canada and Thailand.
And, according to Facebook, there are 200 million people who identify themselves as single
on Facebook.
We will see that such fare as Cupids ...
Four.
Facebook launches new camera that incorporates artificial intelligence
A few months ago also we warned in this channel but it is already real.
And is that "Portal", the innovative camera that fits Facebook and allows you to move
free when you're in a video call is already on sale.
But that's not all, is that Facebook strong commitment and working on a TV camera
also be able to play streaming video on Apple TV-style or Xiaomi
My Box.
The product is known internally as "Ripley" and your camera would allow video calls
from any television, inheriting the same possibilities already offered but Portal
a screen larger.
And you see that Facebook is very clear, the video is the present and the future.
5.
Only 4% of companies actually uses artificial intelligence
For if curious, much talk but nothing ... The last study by Price (PwC) on the
IA makes clear that there are few companies that are using intelligence and articial
there are few that have actually implemented.
Thus, according to the findings of the study, performed on a sample of 60 countries,
only 4% of respondents acknowledge that you have successfully implemented and intelligence
articial in your business.
In the rest there are a variety between aspirations and limited attempts.
19% acknowledge that you have managed to make at least one case of use with AI and a plan and
53% - the largest percentage - simply plans to invest in AI in the future.
That is, for slightly more than half of respondents articial intelligence
It is something that will spend money in the future (or so they think) but which have not done
Still nothing.
Well, in my opinió I think we are in a very interesting market opportunity
as there are very inexpensive tools Artificial Intelligence and thus we can uncheck
competition.
I leave it there…
6.
Twitter evaluates allow editing of tweets
Woooow this would be a revolution in the social network bird ... And the function
editing publications is one of the updates that have more users request,
as it recognized by the same social network.
Well, the cofounder of Twitter, Jack Dorsey said that developers evaluate
add this feature with some limitations for users.
And his words were: "We considered adding this tool
to help correct grammatical errors, we must pay attention to what you can
use this button. "
Well, we'll see then ... What is clear is that the new feature will be received with
open arms by many users, who will have the opportunity to correct immediately
perhaps a misspelling or wrong in their publications link.
7.
The world of marketing and advertising is less creative.
Sizmek company has produced a study which has asked senior professionals
marketing both America and Europe on creativity in marketing and
advertising.
It turns out that most believe that all digital and concern for all the
growth has been in that space has been at the expense of creativity.
And thus the focus on what the network has continually caused demand
loss of quality in the creative.
But hey, there are also good things as respondents recognized that digital ground
has allowed them to be much better in scope, frequency and segmentation ... What about you?
What do you think?
8.
LinkedIn changes the algorithm and benefit users with less followers
It seems to have already made official something that was announced a few weeks ago.
And it is that LinkedIn has updated its algorithm to generate more interaction publications
of the users.
The reason is that many users were reluctant to publish content frequently due
the algorithm favored the content of users with more followers.
Well it seems that the new algorithm will make the publications of current users
have more organic range.
And it is from here thank ...
9.
The mobile video consumption soars
As the report says Global Video Index reproductions video only
'Smartphone' has exceeded + 50% for the first time in history globally.
In North America, for example mobile playbacks reached 56% of all videos
... But it started in Latin America exceeded 65% and in Europe-Middle East-Africa,
exceeded 54% ...
The most vicious to watch videos on mobile devices was in Asia Pacific with 74%.
Well, you see curious, video content are more smartphones
on TV.
So we say 10 years ago and we branded as crazy ...
10.
Netflix works on a mobile subscription to "half price"
Netflix is undoubtedly the most popular platform streaming there ... well ... it
Malaysia who are testing a mobile subscription for half price subscription
normal.
Is it just a marketing point action or reach Spain and Latin countries?
Well I really do not know yet ... the moment in this test in Malaysia price
subscription is only $ 4 just half price.
A test that makes some sense especially in Asia, where Netflix must face
platforms that have much cheaper prices.
And it is, in fact, the current Netflix plans are the same all
the world, although the purchasing power of each country is very different in each case.
Now if these changes is completely ignored in the price of subscriptions
will reach western regions ....
How you have fallen curious and inquisitive?
Well, here's video news this week, next week more and better ...
By the way, coméntame what news you have proved most interesting comments ...
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You will like them.
And remember knowledge is a prerequisite for survival.
Many thanks.
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