My name is Jim Crowell. I'm the CEO of OPEX
and I look over the umbrella of what OPEX
has become so we really have three main ideas
that we have. We've got coaching education
for coaches all over the world
we've got remote coaching of athletes
again all over the world and then
we have a facility licensing program where
we actually have brick-and-mortar facilities
again all over the world.
We're really excited about how we use
the InBody with our licenses because
it allows them to actually take some piece
of tangible material, piece of paper,
and give it to a potential client or one of
their own clients and say this is where you are
it's not an opinion it's not a guess
it's really truth.
For marketing purposes, we're actually seeing
this be a great client acquisition tool
with specific pieces that go into it
where our licenses are utilizing it to
actually acquire clients because of the
same components. The most important part is
that its client retention.
So what you want to be able to do is
you want to be able to show clients that
they actually are improving.
So what the InBody provides is a
consistent touch point whether it's month by month
or quarter by quarter depending on the client
it provides the coach with the tool
that helps them sit down and say here's where
we are. This is a tool that actually gives them
more credibility with each of their clients
which actually helps longevity of retention.
If we start talking about client acquisition
the way that it's been very very valuable
for our gyms is that they actually take the InBody to
different locations. A really cool story
that I had is with one of our licenses
his name is Carl I won't say his last name.
He and his team actually took an InBody
into Whole Foods and
they also took it into Lululemon.
Specifically in the Lululemon, they got 20+
consultation requests from just taking a
couple of hours and having an InBody
as a tool to get people assessed on a very
very basic basis and they closed probably
10+ clients they closed off of that one strategy.
For our gyms, they're generally closing 12-month
contracts at $300 plus per month
the math works out pretty effectively when
you're ten plus clients right so it could
be $30,000 over a 12-month period of time.
That is not extremely unique to Carl.
We've seen multiple facilities that have done this
and successfully brought clients in with it and that's
also for some people who aren't natural salespeople.
So the tool allows them to have the conversation,
the conversation allows for that client
to potentially get interested in the service
and then they can move forward with whether
it be phone calls or an email campaign or
going in and actually seeing the facility.
What I have seen from it though
is I've seen as people have used it
their clients have gotten better
certainly it's not the only component to
client success obviously we're coaching
institutions so we believe that coaching is
the tool that helps them get better
but we're also huge into measurement
and the InBody allows people to actually
have a successful measurement of where
they are which gives them truth so that
a program can actually benefit
that client in the right way.
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