- Today's Halloween!
And what better way to celebrate than with a ghost story?
(spooky laughter)
So Andrew, what have you got for us?
- Oh, you want a ghost story?
- A ghost story.
- I don't have a ghost story, but I do have a brand new copy
of our brand new book, Content Mavericks.
(magical music)
- Aaaaaahhhhhhhh.
(electronic shooting)
- Out today guys on Amazon.
- So, is it scary?
(spooky laughter)
(thunder clap)
- Content Mavericks, the book.
(spooky music)
Introduction, Content Marketing ... is dead.
(witchy laughter)
Blogging ... is dead.
(witchy laughter)
Twitter ... is dead.
(gunshot)
Facebook, organic reach is...
- Dead?
- Shhhhhh. You're ruining the mood.
- Sorry.
- Are you as sick as we are with people claiming
every new way to promote your business is ... dead?
(deep, spooky laughter)
You see, the only thing that's dead
is the old ways of doing things.
(static)
The old ways of doing content marketing ... are dead.
The old Twitter strategies ... are dead.
The old ways of getting seen on Facebook ... are dead.
(crescendo of spooky music)
Business owners and marketers will forever get their
knickers in a twist because they can't see
what is inevitably coming.
That what worked last year might not work today.
(high-pitched scream)
This is a book about content marketing.
Is it as simple to do content marketing
these days as it was five years ago?
No.
My voice is hurting.
(laughter)
Why?
Because newsflash: Having a blog isn't novel anymore.
Everybody and their dog has a blog.
(wolf howls)
Does that mean that blogging is dead?
No, it just means that just by having a blog
ain't gonna cut it.
You know what will never be dead?
Stand-out marketing.
Stand-out marketing will never be dead
because it looks as what's different and focuses on that.
As soon as what's different becomes the norm--
Just need to turn the page
Stand-out marketing changes to suit.
It always asks, what's different now?
How do we get attention today?
And why doesn't this work anymore?
This is a book about content marketing
but more specifically, it's a book about how to execute
(witchy laughter)
content marketing in a stand-out way.
The end goal is to give you a process of how to do
content marketing in a maverick way
that's going to get you noticed and generate sales.
Along the way, we tackle topics like,
Why the hell are you doing this?
What the hell are you going to create?
Why are you so goddamned boring?
How the (bleep) are you going to organise all this?
Where's my reach, bro?
And, so when do I make money with this?
(deep-voiced fading scream)
There's more bits in between, but we
didn't want to overwhelm you ...
- Whaaa ha ha ha.
Sorry.
- Yet. Enjoy the read.
Go forth and be ... a content ... maverick.
- (sighs)
- That's scary.
- Uh, yeah. That had me heart racing.
- Shook.
- Mm-hm.
- Mm-hm.
- Guys that was just the introduction
from our new book Content Mavericks.
- (coughs) A little bit sore.
(laughter)
- Don't worry, the rest of the book isn't quite as scary.
- Or slow.
- Or slow.
- You can read it much faster.
- It's very exciting, I promise.
It's quite a thick book.
- Ow! Jesus!
Go and get yourself a copy guys.
We've put all the links to Amazon below this video.
I've been Andrew.
- I've been Zombie Pete.
- Happy Halloween guys.
(witchy laughter)
And we will see you next week.
- Bye.
- Ooooooh, aaaaaahhhhhh.
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